43. Digital Product Design: Interaction Design with Jaljeet Ajani

In this episode, Ashwini speaks with Jaljeet Ajani, founder of Synclarity, about interaction design within digital product design. Jaljeet explains how interaction design enhances user experiences by directing attention and simplifying actions for users, whether for business objectives or social causes. He emphasizes that effective interaction design focuses on user psychology, aiming to understand users' motivations, pain points, and desired outcomes, often through thorough research involving surveys and interviews.

The episode also explores tools used for designing and presenting interaction-focused digital products, including Figma, Miro, Adobe XD, and collaborative platforms like Notion. For user research, Jaljeet shares how notes, Google Docs, and audio interviews help gather insights. He highlights *Black Mirror’s* interactive episode "Bandersnatch" as an innovative example of interaction design, where viewers make choices affecting the storyline, showcasing how interactivity can elevate user engagement. The episode concludes with a preview of the next guest in the series, diving deeper into game art and design.