47: How He Gets Celebrities to Wear his Brand for Free - Louis Leidenfrost

Louis Leindenfrost (Founder, Carte Blanche) shares how he blew up the brand, getting influencers to wear it, and future plans for Carte Blanche.

The success of Carte Blanche is a story like no other. In such a short amount of time the brand has been able to sell out EVERY SINGLE DROP thanks to Louis's discipline and strategy. 

Celebrities like Rick Ross and Todd Gurley have been seen sporting the brand frequently, which has given the business a significant boost. Louis has a distinct perspective on how his company can achieve even greater success by taking the  name brand approach like LV and Gucci have taken in the past and still hold onto to this day.

If you're interested in building a successful clothing brand and everything that goes into it behind the scenes then you're going to love the knowledge that's dropped in this episode.

FOLLOW LOUIS:
Instagram: https://www.instagram.com/louisleidenfrost/?hl=en
Twitter: https://twitter.com/LeidenfrostL
Carte Blanche: www.shopcarteblanche.com
Carte Blanche IG: https://www.instagram.com/carteblanchesupply/?hl=en

 

TIMESTAMPS:
00:00 - Intro 
01:47 - Podcast Start
03:03 - First Steps into the Grind
07:54 - Finding Suppliers on Etsy
10:11 - Starting an Ad Agency
11:48 - What was 'Print Your Songs' 
14:41 - Business acquisition/uv printing
17:03 - Transition to Now
18:19 - Start of Carte Blanche
21:55 - First Clothing Drop
25:51 - Getting Big Influencers to Wear it
29:43 - Reselling the Products
31:12 - What Role is Carte Blanche Filling in the Fashion Industry
35:11 - Mistakes Made in Starting the Brand
37:07 - Ad Strategy
39:25 - Pricing of Carte Blanche
41:20 - What's the Plan for the brand?
44:48 - Discipline in Business
48:02 - Discipline outside of Business
52:24 - Fortune Cookie Advice

 

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EDDIE
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