#48 - How to Craft Your Message with Kyle Racki

As the crew takes the week off we rewind the clock and bring you an interview that Josh had with Proposify Co-founder and CEO Kyle Racki back in 2017. Kyle brings great knowledge of how to properly craft a message, and how to approach your target customer base in a way that will resonate with them. Even with 4 years since the interview took place there are many universal truths and tips that can help your business today.