#481: Will Reeves, Co-founder of Fold, on Bitcoin Credit Cards, Bitcoin Rewards, and the Future of Bitcoin

Will Reeves co-founded Fold in 2019 and has served as Chief Executive Officer of Fold and as a Director since its inception. Over the past eight years, Mr. Reeves has held product leadership positions at Thesis, Inc., A3Ventures, LLC and BYND, leading digital transformation and the development of innovation projects for Google and other Fortune 500 technology companies. Prior to founding Fold, Mr. Reeves was the Head of Payments at Thesis, Inc. from May 2018 to September 2019, where he led the development and strategic direction of the Bitcoin venture studio’s innovative payment and financial technologies. Mr. Reeves also has extensive experience in consumer finance. Prior to joining Thesis, Inc., Mr. Reeves played a key role at A3 Ventures, advancing mobility and commerce through the corporate innovation and investment arm of American Automobile Association. Mr. Reeves holds a B.A. in Rhetoric and Political Science from the University of California, Berkeley. We believe Mr. Reeves is well qualified to serve on the New Fold Board because of his background in product development, consumer finance and bitcoin and his operational and historical expertise gained from serving as Fold’s Chief Executive Officer since August 2019. 

In this conversation, we discuss:
- Why Big Tech Wallets Didn’t Change the Economics of Spending
- Fold’s Approach: Redefining the Economics
- Bitcoin rewards without "buy-in"
- Building a “Bitcoin-first” financial product stack
- Challenges of building with Bitcoin
- Crypto/Bitcoin maturity & infrastructure improving
- Building Bitcoin payments + Bitcoin custody into the app
- BTC All-time high
- Current outlook on BTC
- Bitcoin giftcards

Fold
X: @fold_app
Website: foldapp.com
LinkedIn: Fold

Will Reeves
X: @wlrvs
LinkedIn: Will Reeves

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