#490 Why Every Main Street Business Owner Should Be A SPARTAN w/ Joe De Sena

In this episode of the Main Street Business Podcast, hosts Mark J Kohler and Mat Sorensen welcome renowned entrepreneur and industry leader, Joe De Sena. 

Together, they unpack Joe’s journey to building Spartan, a powerhouse endurance sports brand, and how business owners can overcome obstacles in order to achieve the same level of success.

Here's what you can look forward to in this episode:

• Joe shares the origin story of the Spartan race concept and its evolution over time.
• Joe discusses the impact of participating in Spartan races for individuals and business teams.
• He underlines the importance of prioritization, commitment, and discipline in achieving goals.
• Joe explains how to face challenges head-on and applies lessons learned from Spartan races to business obstacles.
• He emphasizes using Spartan core values for business growth and development, fostering honesty, discipline, and accountability.
• Compares ancient business principles to modern-day entrepreneurial values and commitments.

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