50 | Peter Buch on AI Search and the New SEO

Forget keywords, think content intent. Peter Buch, founder of Findable, joins host Audrey Chia to explore why AI search is changing the game for marketers. From his experience scaling Swelly to 10M users without paid ads, Peter understands how fast platforms evolve and how to stay ahead. He explains the difference between old-school SEO and today’s AI-first discovery, how tools like ChatGPT weigh Reddit, Instagram, and obscure blogs, and how Findable empowers brands to close critical content gaps. 

Plus, he shares the mindset and tools modern founders need to rank, scale, and grow in 2025’s search landscape.

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