503. How Kristen and Michael Built a Standout STR Brand in Joshua Tree

In a market some call “oversaturated,” Kristen and Michael have proven that storytelling, strategy, and smart reinvestment can still make a short-term rental shine. The husband-and-wife duo behind The Seventh Ray House in Joshua Tree join Sarah and Annette to share how they got started, the risks they took, and how they continue to grow in a competitive space.

From renovating while living on-site to launching a direct booking website with Lodgify, Kristen and Michael break down the reality of building a sustainable hosting business—what worked, what didn’t, and what they’d do differently if they had to start over.

You’ll learn how they:

• Balanced risk while betting on themselves in an uncertain market.
• Reinvested strategically with upgrades like a Nordic Warrior XL hot tub.
• Elevated their brand through professional photography and design.
• Built a direct booking strategy with Lodgify to reduce reliance on OTAs.
• Navigated discount requests, direct booking fears, and guest challenges.
• Shifted goals as their family and hosting journey evolved.

Whether you’re just starting out or looking to refine your hosting strategy, this episode will inspire you to think long-term, reinvest wisely, and bring pride and creativity to your rental.

Resources:

Lodgify – Build your own professional direct booking website and reduce reliance on OTAs.

The Seventh Ray House Direct Booking Site – Book directly with Kristen and Michael at their stunning Joshua Tree property.

Mentioned in this episode:

StayFi | Go to www.stayfi.com and enter TFV to get 50% off your first three months.

Minoan | Visit MinoanExperience.com and tell them TFV sent you!