509. Stop Leaving Money on the Table: Mastering Far Out Premium Pricing

Are you bragging about being the first to get booked for a big event or next year’s vacation season? If so, you might be losing money without even realizing it.

In this episode, Sarah and Annette break down Far Out Premium Pricing—their favorite feature in dynamic pricing software (like PriceLabs) that has saved them from missed revenue and tough conversations with guests.

You’ll learn:

• What “far out” pricing actually means (and how it differs across markets).
• Why getting booked first isn’t always a win.
• How to set far out premiums to protect your calendar and maximize revenue.
• Real-life examples of how premium pricing strategies have generated thousands of extra dollars.
• Why pairing premium pricing with premium hospitality is the ultimate formula for success.

Whether you’re new to dynamic pricing or just need a mindset shift around your calendar, this episode will help you think like a revenue manager and keep your profits strong.

Resources:

• PriceLabs – Our go-to dynamic pricing software with powerful features like far out premiums. Try it FREE for 30 days!

Mentioned in this episode:

Minoan | Visit MinoanExperience.com and tell them TFV sent you!