5110: Myntra CEO Nandita Sinha to leave; China exits India CCTV market, domestic players to gain; And Filmmaking gets an AI plot twist | MC Tech3

Mintra CEO Nandita Suna said to exit a hero flip card IPO.

China exits India CCD market domestic players stand to game ground.

Filmmaking gets an AI plot twist.

Oracle layoffs create senior tech talent pool for IT firms.

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We are starting the show with a big breaking update just coming in.

According to sources, Nandita Suna, the chief executive officer of Flipkart own fashion platform Mintra,

is set to resign and will move on from the company in the coming weeks.

Sharing pies currently the head of Flipkart fashion and formally the chief business officer at Mintra is likely to be promoted to lead the company.

Now Suna's next move is not known yet but her exit comes ahead of Flipkart's planned IPO which is expected later this year.

Mintra remains a key business within the group and continues to compete with players like Amazon fashion,

Relence, Agio and Lyca fashion.

Now Bangalore rupees Mintra is one of India's largest fashion e-commerce platforms and also among the most profitable units within Flipkart group which includes businesses like Clear Trip, E-Cart and Shopsie.

To add some numbers, your Mintra reported revenue from operations of Rs 6,042 crores in F525 and posted a profit after tax of about Rs 548 crores.

Alright now moving to a policy shift in India's surveillance market.

India's CCTV market estimated at around $2 billion is going through a reset.

domestic companies are rapidly gaining share after tighter security norms effectively push Chinese players out of the internet connected campus segment.

Now from April 1st Chinese firms like Hikvision and Dawa are effectively barred from selling IP cameras in India due to new certification requirements.

Now this follows the government's decision last year to not extend deadlines for compliance despite industry concerns especially from MSMEs that rely heavily on Chinese components and infrastructure.

Now what this has done is shift the market balance.

Now domestic players control over 80% of the market while global companies like Bosch and Honeywell are strengthening their presence in the premium segment.

Now the market itself is growing at about 15% to 16% annually.

So this shift is happening alongside expansion not contraction.

So the bigger picture here is not just about restrictions.

It is about how the policy is reshaping supply chains and opening space for local manufacturers in a very fast growing category.

Alright let's shift gears to content creation where AI is starting to change how films and videos have made.

In spotlight is a Bengaluru based gallery five AI studio by collective artists network which has a new model of film making which is emerging one that blends physical shoots with AI generated production.

Now this studio is working alongside a physical setup called cinematic labs.

Now the idea is to combine real gold film making with AI tools creating a hybrid production pipeline.

Here's what's happening film makers are now shooting complex movements, stunts and live action sequences on physical sets and then immediately using AI to enhance visuals, scale scenes and speed up editing.

Now AI still struggles with motion precision and emotional detail.

So physical film making still remains important here.

But for example something like a crowd scene is often shot in real life and then process through AI system to expand or refine it.

This ensures better control and continuity.

Something AI alone cannot really deliver yet.

Now what's changing is the cost structure.

According to the company AI production can reduce cost to about one tenth of traditional budgets while timeline can shrink to about a third which is massive.

Creating an Instagram reel could cost around 20,000 to 25,000 rupees.

A YouTube video about five labs and even a full length film could be produced in the range of 10 to 20 crores.

Now beyond cost as well the model also allows more experimentation.

Film makers can test different sets, characters and visual styles without the same financial constraints that they have or before.

So this is not replacing traditional film making per se.

At least not yet.

He does about combining physical and digital tools to change how content is produced both in scale and speed.

Moving on to our last story.

Yesterday we heard on Oracle's massive layoffs, the latest round of layoffs in India is creating ripple effects beyond just job cuts.

It is also opening up a large pool of high skill talent in the market for the IT world.

A significant number of those impacted are senior executives especially in areas like cloud data and enterprise software.

Now industry experts say this could work in favor of Indian IT services companies which are countries scaling up capabilities in areas like AI, cloud and enterprise platforms.

Companies have already been expanding their presence in ecosystems such as sales force, SAP and Oracle,

often through acquisitions and specialized hiring.

So globally if you remember Oracle has cut around 30,000 jobs which roughly 10,000 to 12,000 of those in India which is its second largest workforce base outside the US.

Now this means the sizeable talent pool is available in the market at a time when demand for these skills is rising.

And experts point out that Oracle's portfolio from cloud ERP products like Fusion and Netsuite to its cloud infra and application stack is growing rapidly.

And that is increasing the need for specialists who understand these systems.

So while the layoffs reflect re-structuring within Oracle, they could also indirectly support hiring and capability building across India's IT service sector.

So their overall impact may be gradual but the talent shift is something the industry will be watching very closely.

Alright, that's a wrap for today's episode of TechClean from Manika.

Joel, a big shout out to our reporters from the tech and startup team for the stories we cover today.

Thank you so much, listeners. We air every Monday to Friday, between 730 and 30PM.

So tune in for more news minus the boring bits.

This is Gavya the Lefma signing off.

You were listening to Money Controls Tech 3 podcast.