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In this episode of Mind Your Wedding Business, Kevin sits down with marketers Adrienna McDermott of Ava And The Bee and copywriter Andrea Shah to unpack “the trust recession” - why today’s couples are more skeptical than ever, and how wedding vendors can use social media to rebuild credibility.
Together, they dig into the post-pandemic shift: price whiplash, viral horror stories, and glossy feeds that don’t show the real work. Adrienna and Andrea share practical, low-lift ways to earn trust online, such as clear pricing ranges, behind-the-scenes reels, and DM-friendly inquiry paths. Plus, what to stop doing (gatekeeping, vague copy, and complaint-posting on public channels).
They also get tactical about platform strategy and messaging. From Instagram and Pinterest to Reddit listening and press/SEO, you’ll learn how transparency, process education, and personality-forward content convert better than curated grids.
This episode is a candid, practical playbook for showing your work, humanizing your brand, and rebuilding client confidence, so your marketing earns trust before the sales call.
Connect with Adrienna:
Connect with Andrea:
Connect with Kevin:
No transcript available for this episode.
Mind Your Wedding Business Podcast
Mind Your Wedding Business Podcast
Mind Your Wedding Business Podcast