#52: The Trust Recession & How Wedding Vendors Are Using Social Media with Adrienna McDermott & Andrea Shah

In this episode of Mind Your Wedding Business, Kevin sits down with marketers Adrienna McDermott of Ava And The Bee and copywriter Andrea Shah to unpack “the trust recession” - why today’s couples are more skeptical than ever, and how wedding vendors can use social media to rebuild credibility.

Together, they dig into the post-pandemic shift: price whiplash, viral horror stories, and glossy feeds that don’t show the real work. Adrienna and Andrea share practical, low-lift ways to earn trust online, such as clear pricing ranges, behind-the-scenes reels, and DM-friendly inquiry paths. Plus, what to stop doing (gatekeeping, vague copy, and complaint-posting on public channels).

They also get tactical about platform strategy and messaging. From Instagram and Pinterest to Reddit listening and press/SEO, you’ll learn how transparency, process education, and personality-forward content convert better than curated grids.

Highlights:

• What’s fueling the “trust recession”: price jumps, media horror stories, and unrealistic social expectations
• Transparency that works: publish ranges + “most clients spend” anchors; show full galleries, timelines, and logistics
• BTS over perfection: simple reels/stories of real work outperform polished grids (and build credibility)
• Meet clients where they are: open DMs, allow texting, and reduce friction on inquiry forms
• Reddit as research: listen for objections, language, and trends - don’t promote or argue
• Message to your fit: use copy and content to attract green flags (and repel mismatches)
• Platform notes: Instagram for daily trust, Pinterest to amplify blogs, PR/backlinks for authority, TikTok for reach
• Boundaries & communication: set response expectations and update proactively to prevent service complaints

This episode is a candid, practical playbook for showing your work, humanizing your brand, and rebuilding client confidence, so your marketing earns trust before the sales call.

Connect with Adrienna:

Website

Instagram

Facebook

Pinterest

LinkedIn

Connect with Andrea:

Website

Instagram

LinkedIn

Connect with Kevin:

Wedding IQ

Fantasy Sound

Instagram

YouTube

TikTok

LinkedIn