#55. How to Best Encourage Individual Action on Climate Change

Gregg Sparkman is a professor of Social Psychology, who directs the Social Influence and Social Change Lab at Boston College. Using national surveys and field studies, his research focuses on harnessing the power of social influence, identity, moral reasoning, and beliefs to enhance the possibility of significant change. The findings can translate into large scale motivational interventions, in collaboration with non-profit, public, and private organizations, to address social problems related to the environment, health, and social inequity.