57: How to Incorporate Curated Art Into Your Design Business With Leonardo Ledesma

In this episode of The Designer Within podcast, host John McClain chats with Leonardo Ledesma, founder of Art Seen, an art advisory and curatorial service based in Los Angeles.

Leonardo shares his journey from studying architecture to creating a successful art advisory firm that caters to designers, architects, and collectors. They discuss the organic growth of Art Seen, the importance of engaging and personalized client relationships, the role of technology in the art business, and the evolving demands of both residential and commercial art projects.

Leonardo also offers insights into selecting art for different spaces, the significance of good lighting, and building long-term client trust. The episode wraps up with details on Art Seen's upcoming participation in SCOPE Miami and a recent collaboration with Genesis.

This conversation is full of valuable lessons and inspiration for interior design business owners looking to integrate art into their projects.

00:00 Introduction to The Designer Within Podcast

00:43 Meet Leonardo Ledesma: Founder of Art Seen

02:02 Leonardo's Journey from Architecture to Art

05:06 The Business of Art: Challenges and Triumphs

09:33 Evolution of Art Scene: From Analog to Digital

13:51 Finding and Representing Unique Artists

14:54 Collaborating with Designers and Architects

17:05 Art for Residential vs. Commercial Spaces

19:13 Advice for New Clients and Designers

20:19 Establishing Client Relationships

20:48 Addressing Budget Concerns

22:25 Building Trust with Clients

24:36 Advice for Designers

29:10 The Importance of Lighting

31:23 Handling Demanding Clients

34:05 Building Long-Lasting Client Relationships

40:55 Upcoming Events and Projects

43:42 Conclusion and Contact Information

For more on Leonardo and Art Seen:

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