#599 - John Zhang on Inducing Behaviors, Monopolies, and The Profit Lever That Matters

If you want to optimize your pricing and make your business more profitable, this will be the most important podcast you'll ever listen to. Wharton Professor John Zhang and author of the book Smart Pricing is someone I consult with regularly. His insights about pricing have helped me scale the brands I’ve acquired, such as Pier 1, Dressbarn, and Linens’n Things.

In this episode you'll learn:

• Why pricing is the most important factor in bringing in more revenue
• What type of pricing does NOT work
• How to price service-based businesses such as marketing agencies 
• And much more...

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