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businessAug 25, 20252:42pending

60 Days to Live Mentality

About this episode

What if you only had 60 days left to live?

In this episode, Joe shares one of the most powerful thought exercises he uses to cut through distractions and refocus on what truly matters...both in business and in life.

Instead of letting busy work, endless scrolling, or meaningless meetings dominate your days, the 60 Days to Live Mentality forces you to ask:

  • What would I double down on?

  • Who would I spend time with?

  • What would I stop doing altogether?

Joe explains how this simple but radical lens creates clarity, strengthens relationships, and drives focus on the projects that actually move the needle.

Takeaway: You don't need a crisis to start living with urgency. By aligning your daily calendar with what matters most, you'll make better decisions, create more impact, and build a business—and life—that lasts.

Challenge for you: Take 10 minutes today. Write down what you'd do if you only had 60 days left. Then compare it with how you're actually spending your time. The difference will show you what needs to change.


For more inspiration and a step-by-step guide to building freedom on your own terms, grab Joe's new book Burn the Playbook (plus a 21-day challenge) at https://www.joepulizzi.com/books/burn-the-playbook/.

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60 Days to Live Mentality

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