612. The Upside of Being Inefficient

We live in a world that worships speed—faster replies, faster results, faster everything. But what if moving slower was actually the smarter play?

In today's episode, Brian Gubernick flips the script on a surprising concept: strategic inefficiency. He shares a real story about a business partner whose "inefficient" tendencies --- slow decisions, longer silences, deliberate timing -- used to drive him nuts… until Brian realized those pauses were actually power moves.

From building trust to unlocking creativity, making better hires to handling conflict, Brian outlines five critical areas where slowing down doesn't just work, it wins. But he also calls out the fine line between patience and paralysis, challenging you to examine when inefficiency becomes avoidance.

This one's for the hard chargers who are addicted to urgency. It's a reminder that faster isn't always better. Smarter is.

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Meet Your Host:

Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development. 

Brian's passion for excellence is matched only by his love for family. He resides in Scottsdale, Arizona, with his wife and two daughters. When he's not creating exceptional real estate experiences or nurturing his entrepreneurial ventures, Brian can be found enjoying quality time with his loved ones.

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