66 | Alex Vacca on Scaling GTM With AI Agents

Outbound is changing fast and volume alone no longer works.

In this episode of AI Marketers Playbook, host Audrey Chia speaks with Alex Vacca, co-founder of ColdIQ, an AI-powered go-to-market agency behind 3,000+ outbound campaigns for 250+ B2B companies.

Alex explains why signal-based outbound is replacing traditional list blasting and how AI agents now automate everything from ICP definition to list building, campaign creation and personalization. He also shares practical examples of high-performing triggers like hiring signals, champion tracking and LinkedIn engagement data.

The conversation explores how agencies are shifting from “done-for-you” services toward building internal GTM systems clients can keep, and why distribution and personal brand now matter more than ever.

If you’re running outbound in 2026, this episode will reshape how you think about relevance, automation and pipeline generation.

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