697. Beat the Best to Become the Best

In today's episode, Brian shares a moment with his 13-year-old daughter, Katy, that every entrepreneur needs to hear. She wanted to pick smaller, easier dance competitions -- the kind where the odds of winning are higher. And Brian had to remind her of a truth most adults forget: you don't get better by lowering the competition. You get better by raising your skill.

Brian breaks down how this same pattern shows up in business; when we choose safer goals, easier markets, or smaller rooms because they feel comfortable. But greatness doesn't live in comfort. It lives in pressure. It lives in arenas where you might get exposed.

From Nike chasing Adidas and Puma… to Lululemon stepping directly into Nike's space… to Chipotle taking on McDonald's... icons don't avoid competition. They grow into the biggest stage.

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Meet Your Host:

Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development. 

Brian's passion for excellence is matched only by his love for family. He resides in Scottsdale, Arizona, with his wife and two daughters. When he's not creating exceptional real estate experiences or nurturing his entrepreneurial ventures, Brian can be found enjoying quality time with his loved ones.

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