720. 2025 Holiday Sales Strategy: Dos and Don’ts for Etsy, Shopify, Wholesale & Market Sellers

Welcome back Product Bosses! Let’s talk about the truth: if you’re waiting until November to plan your holiday sales, you’ve already missed half the season. Q4 is your biggest opportunity of the year, and in this episode, I’m giving you the 2025 Holiday Sales Strategy: Dos and Don’ts so you can finally stop winging it and start winning it.

Whether you’re selling on Etsy, Shopify, wholesale, or at in-person markets, I’ll show you how to avoid the costly mistakes that leave money on the table and what to do instead so you can go into this holiday season prepared, confident, and ready to sell out.

You’ll learn:

• The 5 holiday sales strategies that actually move the needle in 2025
• The 5 mistakes that stall growth and kill your margins
• How to spotlight your best sellers, plan promotions early, and simplify your marketing
• Why OPA (Other People’s Audiences) is your shortcut to more visibility without ads or endless content

If you’ve been feeling behind, unsure what to sell, or stuck relying only on social media, this episode is exactly what you need to reset, refocus, and finally have a Q4 that feels as good as it sells.

Resources:

• Registration is officially OPEN for the Rock Your Holiday Promotions Challenge — our most popular free event of the year! In just 5 days, I’ll help you map out your complete holiday promotional plan so you know exactly what you’re selling, where you’re selling, and how to make this your most profitable season yet.
• If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes. Check out this totally free playlist of episodes here.
• Join our mailing list for access to additional training and support to turn your business into the best it can be.
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this Episode:

Instacart

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Gloci

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