737: How to Fundraise for Leaders Who Never Wanted to Fundraise, with Alice Ferris

Alice Ferris: GoalBusters

Alice Ferris is the Founding Partner of GoalBusters, a firm working to help small and mighty fundraising teams achieve big impact by planning practical strategies, teaching essential fundraising skills, and doing the hands-on work to turn vision into reality. She has more than 30 years of professional fundraising experience, specializing in strategic and development planning, campaign readiness and development program assessments, board and organizational training, executive leadership coaching, individual giving, and grant proposal evaluation. She’s also a graduate of the Coaching for Leaders Academy.

Fundraising is not a word that sparks joy for most leaders. In fact, many people who do fundraising never planned to have that be part of their career. And yet, almost every leader has an aspect of fundraising in their professional or personal lives. In this conversation, Alice and I explore how to get better at it.

Key Points

• Almost every leader is involved with fundraising in some capacity, either personally or professionally.
• It’s a myth that fundraising is just asking for money. Most fundraising activities happen outside of the ask.
• Consider fundraising goals for must-do activities, maintaining the current state, and aspirational growth.
• Most people share health issues with their immediate family and close friends. When your organization is facing headwinds, tell your donors how they can help.
• Dedicated attention to fundraising is key for both prioritization and relationship continuity.
• Connectors, experts, and closers are all essential roles in the fundraising process. Play to the strengths of both staff and volunteers to fill these roles well.

Resources Mentioned

• Connect with Alice on LinkedIn
• GoalBusters

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• The Reason People Make Buying Decisions, with Marcus Collins (episode 664)

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