About this episode
Cracked Editor-in-Chief Jack O’Brien joins Adam for a repeat Wolf Den appearance. On his first time guesting (episode #32 in 2011) Jack met Jeff Ullrich for the first time, and didn’t even have a podcast yet. Now he hosts the Cracked Podcast, a successful Earwolf show. Jack explains how he became Cracked’s Editor-in-Chief and then the host of that podcast. He also reveals the user-focused strategy behind Cracked’s addictive and shareable articles and how that style gets translated to popular video and podcasts. They wrap up by discussing the similarities between podcast ads and branded content, and why honesty is an important factor for both.
Get every episode summarized
Each time The Wolf Den publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from The Wolf Den
162. Mignon Fogarty, Grammar Girl / Quick and Dirty Tips Network
The Wolf Den
161. Renay Richardson, Broccoli Content
The Wolf Den
160. Danielle Kramer, Exactly Right Network
The Wolf Den
159. Jody Avirgan, ESPN's 30 For 30 Podcasts
The Wolf Den