802: Lorraine Smith, part 2: The hidden, dirty secrets of corporate "sustainability" work

I start by sharing how much value I get from participating in Lorraine's weekly coaching group.

Then she shares her path to coaching on sustainability. She worked in the heart of the corporate sustainability accounting and reporting. She saw it mostly did nothing and often exacerbated the situations it purported to solve.

She has created a practice that exposes and helps fix these problems. I ended up coaching her back in asking her to clarify what a potential client would see in her work to start working with her.

As I wrote before, Lorraine understands our environmental situation more accurately than nearly anyone. We have to change our culture. Transforming leaders of industry is necessary if we expect to change the system.

• Lorraine's home page

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