816: A Course in Sustainability Leadership: 3: Business/Entrepreneurial Opportunities

The solution in video 3---the Spodek Method---creates a new, more effective situation than anything I know of in sustainability.

People act on their own motivation that they felt before I met them. Instead of me motivating them, it was more like I unleashed and inspired them. That's the difference in acting on intrinsic motivation instead of extrinsic.

Every other sustainability effort I'd ever come across convinced, cajoled, coerced, lectured, manipulated. It might get compliance, but squashed motivation.

When someone wants to do something but doesn't know how to achieve it, and you know they'll thank you for helping them do it, that's a business opportunity.

This video explores the potential to revolutionize leading people and cultures, even global, toward acting more sustainable. It covers just leading yourself to live more by your values, to working with our team, to starting a project or venture yourself, up to creating a culture-changing project creating a legacy to last centuries and beyond.

I'm not saying you can just start these projects tomorrow. Our culture has poisoned the market so much that nearly everyone associates living more sustainably with making their lives and cultures worse. The Workshop will lead you to know otherwise from hands-on practical experience, but it will take time to build the market.

Then we'll see demand from billions of people.

To follow up:

• The videos of this course
• My book, Sustainability Simplified
• The Workshop and community

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