#824: From eTail: Furniture.com CMO Dan Bennett on how to win the high-consideration purchase

What if the biggest friction point in your customer's journey isn't your checkout page, but the overwhelming paradox of choice you’ve intentionally created for them? Agility requires not just reacting to consumer behavior, but proactively re-architecting the entire purchase journey based on what the data tells you they *truly* need, even before they know it themselves. Today, we are here at eTail Palm Springs, and we're going to talk about tackling one of the biggest challenges in e-commerce: the high-consideration purchase. We'll explore how brands can move beyond simply offering endless options and instead use AI and behavioral data to create a guided, trust-based experience that actually simplifies decision-making and leads to conversion. To help me discuss this topic, I'd like to welcome Dan Bennett, CMO at Furniture.com. About Dan Bennett Dan Bennett is Chief Marketing Officer and founding team member at Furniture.com, where he’s reshaping furniture retail through AI, data, and an open marketplace model. Since 2022, Dan has helped scale the company to 80+ employees across two offices, connecting millions of shoppers with hundreds of brands.Before Furniture.com, he was CMO at Packable, a Carlyle-backed e-commerce platform that grew into Amazon’s largest third-party marketplace partner and reached a $2 billion valuation. Earlier, Dan spent over a decade leading digital and brand strategy at McCann and Grey, driving growth for global names like P&G, Facebook, Microsoft, and Nike.Dan brings a focus on clear priorities, fast execution, and building teams that fuel sustainable growth. Dan Bennett on LinkedIn: https://www.linkedin.com/in/bennettdaniel/ Resources Furniture.com: https://www.furniture.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://aglbrnd.co/r/c43e68ce5cfb321e Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company