85: Matt Bonass on Why Athletes Are Investing In Football Club

This week’s What The Footie Podcast is with Matt Bonass, Partner at Bird & Bird, one of the leading legal advisers in sport, investment and complex ownership deals (who recently worked on the Snoop Dogg x Luka Modric x Swansea City deal)

Bird & Bird have just partnered with our Athlete Investor Summit, and ahead of the third edition and ahead of Matt's panel at the event, Paul and Matt discuss the growing rise of athlete and celebrity investment into sport, why football is increasingly being seen as an asset class, what’s driving the boom in club ownership interest, and how these deals are actually structured behind the scenes.

They also get into the wider trend of athletes and public figures moving from endorsement into equity, what clubs are really looking for from high-profile investors, and what the future of investment in football could look like.

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What The Footie is the football and business podcast that goes behind the scenes.

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