86: Easy Promotion Strategies for Self-Published Authors with Daniel Hall

Daniel Hall is a bestselling author, speaker and consultant. He is also a coach, a lawyer, a nurse, a blogger and an entrepreneur. Daniel is the creator of the popular “Real Fast” training programs designed to help authors, speakers, coaches, consultants, trainers, Internet marketers and entrepreneurs effectively grow their businesses faster and profit more effortlessly. He is also the CEO of the brands Playtime Gadgets and the Backseat Nanny.

Daniel’s journey began with self-publishing his first book, Speak On Cruise Ships: 8 Easy Steps To A Lifetime Of Free Luxury Cruises, in 2008. When Daniel graduated high school he went into nursing school. From nursing school Daniel went right into law school. During his law school years he wrote for the law review and that helped him refine his communication style.

Daniel went on to practice law for several years and, as he says he, “fell into a job of trading my public speaking skill for rides on cruise ships.” He did this for several years and people kept asking him, “How do you do this and how can I do the same thing?”

It dawned on him that he should write a book and make it digitally available. That’s what he did. He offered the book for $97 on Amazon. The book went on to sell over 2500 copies grossing over a quarter million dollars, and it’s still available on Amazon today!

We covered a lot of topics in this podcast including the importance of building a relationship with your audience and how to quickly write books and record webinars.

Here are just a few of the takeaways:

• The importance of building an email list.
• The importance of building a community.
• You have to have a way to reach out and touch people when you want to.
• Your email list is the most important asset you’ll ever have.
• The importance of serving your list.
• One way to serve your list is to promote your customers to people you know.
• Using Google hangouts as a free way to start doing webinars.
• Good marketing is simply about education. All you have to do is teach your customer that you have the solution they need.
• The importance of breaking big goals into smaller tasks.
• Quick Writing Tip: record a conversation and have it transcribed. From here you can do some light editing to make it readable, then publish it.
• Another variation: Create a PowerPoint presentation. Teach your PowerPoint presentation. Record and transcribe that.
• People like shorter nonfiction Kindle books
• People by nonfiction books for the solution they present. When you’re writing nonfiction get to the solution fast. That’s what the audience wants.
• Your book needs to be long enough to solve your reader’s problem. No more. No less.
• Every book title makes a promise to the reader, either explicitly or implicitly. Your job is to over deliver on that promise.
• Best-selling books are those books that are the most complete, not necessarily the longest.
• One new idea is all you need to set your part from the competition.
• Every business owner should be an author building their platform.
• How the industry has changed since 2008.

When Teaching or Hosting a Webinar it’s best to:

1. • Make sure the audience gets immediate actionable information they can apply right now.
   • When you are going to pitch a product at the end of your webinar make sure the audience gets value whether or not they buy from you.
   • Answer every question the audience has, whether or not you go over time.
   • Every person’s favorite word is their own name.
   • You can never give too much to your audience.
   • Answer questions as they occur in the presentation. When you do this make sure to call out by name the person who asked the question. This does 3 things:.
     1. It keeps people engaged and excited about your webinar.
     2. It lets people know that you’re doing the webinar live.
     3. Finally, it lets the audience know that you care about them.

Books You Should Read

1. Influence: The Psychology of Persuasion, Revised Edition by Robert Cialdini
2. Flow by Mihaly Csikszentmihalyi
3. The Success Principles(TM) – 10th Anniversary Edition: How to Get from Where You Are to Where You Want to Be by Jack Canfield
4. The Richest Man in Babylon by George S. Clason

Links and Resources Mentioned in the Interview

Speak On Cruise Ships: 8 Easy Steps To A Lifetime Of Free Luxury Cruises — Daniel’s guide to speaking on cruiseships.

Playtimegadgets.com — innovative products and training for the world’s best tech gadgets

BackseatNanny.net — keep your backseat neat, organized and kid friendly with this backseat organizer.

Influence: The Psychology of Persuasion, Revised Edition by Robert Cialdini — a scientific look at the art of persuasion.

Flow by Mihaly Csikszentmihaly — how to get in the “flow” state.

The Success Principles(TM) – 10th Anniversary Edition: How to Get from Where You Are to Where You Want to Be by Jack Canfield — a classic book on what it takes to be successful.

The Richest Man in Babylon by George S. Clason — a short entertaining book on the principles of wealth creation.

Authorearnings.com — a website about the business side of being an independent author.

Real Fast Writing — Daniel’s book full of tips on how to write fast

realfastresults.com — the home of Daniel Hall’s soon-to-be released business podcast (May 2016)

Publish your blog to Kindle — a free tutorial about how to publish your blog on Kindle

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