#88 - Weaponize AI for Your Business with DJ Carroll

In this electrifying episode, host Scott Grates sits down with Coach DJ Carroll—entrepreneur, speaker, and sales psychology expert—to dive deep into the future of small business, sales, and the explosive power of AI. If you're ready to adapt, grow, and lead in the new world, this episode is your playbook.

🚀 What you’ll learn:

• Why artificial intelligence isn’t coming—it’s already here, and how to use it before it leaves you behind
• How DJ uses AI tools to coach his sales team, create content, and dominate operational efficiency
• The mindset shift small business owners must make to thrive in an AI-driven economy
• Why building a personal brand is now more important than ever—and how to separate it from what you sell
• How Carroll Media is helping small businesses weaponize AI and prepare for the next massive shift

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Episode Markers:
(0:00) - Introduction to DJ Carroll and the AI Deep Dive
(1:00) - The Power of Local Podcasts and Building a Town Square
(3:00) - The Three Waves: Access, Attention, and Artificial Intelligence
(5:00) - Real-Life Examples of Using AI to Solve Everyday Problems
(7:00) - Practical AI Applications in Business and Personal Life
(8:00) - Uploading Your Knowledge Base to Create a Personal AI Bot
(10:00) - Training Sales Teams with AI: The Future of Coaching
(12:00) - How AI Agents Will Reshape the Customer Experience
(14:00) - Will AI Free Us—or Control Us? Exploring Both Futures
(17:00) - Healing, Family, and How AI Might Change Society
(19:00) - How to Build a Personal Brand in a Digital and AI World
(22:00) - The Shift from Social Graphs to Interest Graphs
(25:00) - Why You Must Become an Attractive Brand, Not a Desperate Seller
(28:00) - People Will Still Pay for Human Experiences
(30:00) - The Critical Role of Sales Psychology in the AI Era
(34:00) - The Acceleration of AI Intelligence—and Why Speed Matters
(36:00) - Why Optimism and Adaptability Are Your Biggest Assets
(38:00) - Universal Basic Income and Potential Future Economic Shifts
(40:00) - How Carroll Media and Coach Carroll Are Preparing Businesses for AI
(42:00) - Rapid Fire Questions with DJ Carroll
(44:00) - Final Thoughts and Takeaways

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Scott Grates' Links:
Referrals Done Right Book Pre Sales - https://www.referralsdonerightbook.com
Referrals Done Right FB Group - https://www.facebook.com/groups/296359076662332
Insurance Agency Optimization - https://www.agencyoptimization.com
Scott Grates Website - https://www.scottgrates.com
Love Living Local  - https://www.instagram.com/lovelivinglocal315
Scott's FB - https://www.facebook.com/scott.grates.1
Instagram - https://www.instagram.com/scottgrates
TikTok - https://www.tiktok.com/@scott.grates

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DJ Carroll's Links:
Carroll Media - https://www.carroll.media
Coach Carroll - https://www.coachcarroll.com
IG - https://www.instagram.com/dj_carroll
FB - https://www.facebook.com/salescoachdj
YouTube - https://www.youtube.com/c/salescoachdj