9. The Realm of Isocrates, Pt. 1: The Rhetorical Creation of Unity (w/ Kevin Cole)

Isocrates is one of the forgotten figures in Western Philosophy. Though he has been overshadowed by the likes of Plato and Aristotle, his use of the written word forever altered political realities in the ancient world, and influenced what would become the Liberal Arts Education System. In his work, he also advocated for Hellenic unity which foreshadowed the rhetorical creation of "Europe" as an abstract entity. In this episode, Kevin Cole and I discuss the role of Isocrates in setting the stage for the so-called "Western Tradition," despite the fact that his name is unknown to most. We also address Marshall McLuhan's idea that "the medium is the message," and how it applies to Isocrates's novel style of packaging and selling rhetoric.

For Kevin's work, please visit https://www.unityofthepolis.com/

For comprehensive Show Notes, please visit https://www.storyofnowhere.com/isocrates1/