Anthony Laban is back at Diligence in Guildford for Part 2 with owner Tom Hoffman and Fin Addison. They dive deeper into their business strategy highlighting the single biggest reason barbers lose clients: the failure to sell products…
Tom reveals their strategic solution for transforming retail from a burden into a profit centre, focusing on treating product recommendation as an essential professional service - not just an upsell. They detail how they use staff commission, competitions and immersive product nights to motivate their team and move units (selling 300-400 products per month!) by ensuring everyone believes in the brand. The discussion also covers why having a team - the "banter and community" - is crucial for mental health, helping barbers avoid the stress and isolation of a solo career.
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Filmed & Edited by HAMLIN STUDIOS:
https://www.instagram.com/hamlinstudios/?hl=en-gbTHE NOBLE BARBER PODCAST
Hosted by industry professional and award-winning barber Anthony Laban. Joined weekly by industry professionals to talk about barbering, becoming and maintaining a barber shop, hiring, employment, money and cutting through the crap of the industry.