#99: [Inside the Mind] Dr. Izzy Justice: Neurohacks to Spike Down Stress and Chasing 10 Hertz

What if the secret to confidence, peak performance, and even happiness wasn't about being perfect all the time—but learning how to access a powerful brainwave state on demand?

In this conversation, I sit down with Dr. Izzy Justice—neuroscientist, performance coach, and author of Your Brain Swings Every Club—to explore the science of brainwaves, trauma, and what he calls "Chasing 10 Hertz." You'll hear how endurance events, emotional relativity, and even micro-traumas shape confidence, how to intentionally "spike down" into presence, and why your brain's electricity is the language of the human experience.

Dr. Justice breaks down how confidence and pessimism are simply access issues, why sensory input is the key to flow, and how to simplify your pursuit of peak performance in golf, business, and life.

In this episode, you'll learn:

• Why doing hard things expands your benchmark for confidence and resilience
• How trauma—both big and micro—acts as the ultimate backdrop for your decisions
• The neuroscience behind brainwave states and their impact on performance
• What makes the 10 Hertz state so powerful and how to access it
• How to "spike down" when stress or distraction takes over
• Why happiness is really about amplifying sensory input
• A practical way to simplify performance by only being "perfect" twice a day

Get your pencils ready and start listening. 

P.S. Curious to learn more about the results my clients are experiencing and what they say about working with me? Read more here.

More About Dr. Izzy Justice

Dr. Izzy Justice is the Chief Neuroscience officer at Neuro580, a ground-breaking company focused on addressing mental wellness in the workplace. He brings three decades of experience in Human Capital, Healthcare and Business Consulting. Izzy has worked at Deloitte, Cerner and Premier. 

As an Executive Coach, he has coached over 30 CEOs, dozens of Chief People Officers to orchestrate unlocking of human potential leveraging Neuroscience as the key competency. He also works with dozens of professional athletes/coaches winning Major Championships and Olympic Gold in 2024. He has authored 9 books. His 10th book, Chasing 10Hz - Life Explained is due out Fall 2026. He is a 5-Time Ironman Finisher.

• Learn more about Dr. Izzy Justice here
• Connect on Instagram

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High-Performance Hypnotherapy and Mindset Coaching

Paul Salter - known as The Golf Hypnotherapist - is a High-Performance Hypnotherapist and Mindset Coach who leverages hypnosis and powerful subconscious reprogramming techniques to help golfers of all ages and skill levels overcome the mental hazards of their minds so they can shoot lower scores and play to their potential.

He has over 16 years of coaching experience working with high performers in various industries, helping them get unstuck, out of their own way, and unlock their full potential.

Click here to learn more about how high-performance hypnotherapy and mindset coaching can help you get out of your own way and play to your potential on (and off) the course. 

Instagram: @thegolfhypnotherapist 

Twitter: @parsoverbogeys

Key Takeaways:

• Confidence is access, not a trait—you either access empowering memories or traumatic ones.
• Trauma is the ultimate benchmark—it shapes risk perception more than success does.
• Electricity is the brain's language—high spikes drown sensory input and sabotage performance.
• 10 Hertz is the sweet spot—it amplifies sensory input and unlocks stored knowledge.
• Presence = sensory amplification—seeing, feeling, hearing more deeply in the moment.
• Flow isn't magic—it's measurable through brainwaves, heart rate, and oxygen levels.
• Be "perfect" twice a day—reserve your energy for the two most important moments instead of chasing constant perfection.

Key Quotes:

• "Confidence and pessimism aren't traits—they're both access issues."
• "We don't have to be perfect all the time—just perfect in the moments that matter."
• "Electricity is the language of the brain—and therefore the human experience."
• "Your trauma is your hostage, but you can use it as fuel instead of shackles."
• "At 10 Hertz, sensory input is amplified and your best self shows up."
• "Happiness isn't about possessions—it's about amplifying what you feel, see, and hear."
• "The best experiences of our lives always happen in the same state—why keep it a secret?"

Time Stamps:

• 00:00: The Allure of Ultra-Endurance Events
• 02:34: Emotional Relativity and Personal Growth
• 05:45: The Role of Trauma in Personal Development
• 08:32: Happiness and the Pursuit of Meaning
• 11:25: Amplifying Sensory Input for Fulfillment
• 14:15: Understanding Brainwave States and Performance
• 27:12: Understanding Trauma and Its Impact on Performance
• 28:49: The Power of 10 Hertz in Enhancing Sensory Input
• 31:39: Cognitive Functionality and Accessing Memory
• 37:41: Flow State: The Intersection of Performance and Presence
• 40:38: Perception of Time: How We Experience Moments
• 47:26: The Role of Substances in Achieving 10 Hertz
• 51:47: Actionable Takeaways for Achieving Peak Performance