991. Q&AF Ft. Pejman Ghadimi: Maturity Vs. Risk Taking, Equipment Or Employee & Choosing Your Path

What is up guys it's Andy Priscilla and this is the show for the realest say goodbye to

the lies, the fakeness and delusions of modern society and welcome to the fucking reality.

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is pretty much give me all your money. Right. Yep. Yeah. And that right DJ. That's right.

It was a new fee. Right. That's right. Yeah. Now the fee is very simple. All right. We ask

very simply that if you get value from the show to make you think if it makes you laugh it gives you

a new perspective. If you learn some shit do it's a favor. Don't be a hoe. Sure the show. All right.

You almost got me there. Yeah. Yeah. Yeah. It's going to be a small one. It's going to have water.

Got a special guest. I'm joined by one of my very, very good friends. Benjamin Gadimi.

What's happening brother? What's going on man? After 11 years we're here. Yeah.

I'm too. Yeah. So for those of you that don't know PJ and I have been friends for

fuck. I think 13 years. Yeah. Yeah. And you know we've we've

I mean we've grown together we've built things together and very, very highly intelligent

deeply philosophical friend of mine. He's written a number of books

and which you should read all of them. Especially third circle theory but if you want to explain

which books. Yeah. I mean third circle theory was your favorite. Yeah. This is one that you know

you talk about a lot on the show but third circle theory radius gated choice are three

basic books that are the framework to what I believe to be the most practical way

for a human to become his high self. So it starts with awareness identity and then control over

time and consciousness. So depending on where you're in life these books will mean different things

to you. So it can just review them each year. That's the cool thing about it. That's exactly how I

love books like that. Yeah. That's how they've been written in a timeless manner so they're always

irrelevant and even more relevant as you evolve because you'll catch on more things. Yeah.

You know one of my favorite books dude is that it's a very basic book called The Magic of Thinking

Big by David Schwartz. Very basic. But dude if you read that book like once a year it will mean

different things to you on your journey. And it's just I really enjoy the books that are written

in that in that way. And third circle theory is is I think one of the best books ever written.

So I appreciate that. Yeah. It's the truth. Yeah. So it's a Florida's home, right? Yeah.

It's home. The what? Florida's home. Florida's home. Well, it's on its home. I'm jealous.

The weather's amazing all the time. That's what I'm saying. The women are beautiful. You know we

have no complaints. You should be jealous. You guys got Florida man. Florida man fucking

a natural celebrity. So while we're out there we get like very like jaded. When we live there

we assume everybody in the world drives we got it. Yeah. Yeah. No, Missouri is kind of the same.

You know, no alligators. We got pit bulls though. And it's the same type. It's kind of the same

but you're going. It's kind of the same but not at all. Not the same. I would say Missouri man

could give Florida man a rock. That's not easy. That's not easy. Come on. That's not it. That's

not even that's easy. Yeah, man. So PJ is going to help us answer some questions for you guys today.

Yeah. All right. I'm trying to make sure he's not looking at my screen. No, I can't see.

Dude, my eyesight's been getting so much worse as I get older. I don't know what to do. What is that?

How old are you? I don't know. Like I'm 43 now. Okay. That's terrible.

I can't see like I it's weird. Like when I was like much younger I always had 2020 vision.

Right now. Up close. It's like really like difficult like far because you see really good.

But like up close it's like getting that just happened to me like this year. Yeah. Same here. Yeah.

It was like I'm telling you we shared. Yeah, dude. I was I started not being able to read my supplement

bottles and I was like, oh shit. Yeah, it's happening. Exactly. I'm reading a book for

me. I'm looking and I'm like, what the fuck is it? What's happening? I find myself with my phone

like this. I'm like, oh man. It's only a matter of time before I got the text of this big.

You're going to be yelling at people get off your yaw. Yeah, that's a hundred percent. It's coming,

man. Damn. Don't walk on the grass. Oh, shit, man. Well, yeah, man. Guys, it's it's

Q&A F. So we as always, we have some great ones. All right. PJ is going to have to stop with some of these.

So PJ Andy guys question number one. Andy, I don't recognize myself compared to who I was a few years

ago. Not in a bad way. Just different. There's less fire. I'm more cautious. I've got more to lose now

and I can feel it changing how I move. What are some ways to know the difference between simply

maturing versus slowly playing too small? It sounds like a risk adverse type of situation.

Like how do you deal with the risks though? Do you get them? Like, does that change? Well, I think it's

natural. You know, I think when people get a little bit of comfort in their life, it becomes more

about what they have to lose. When you have nothing to lose, it's easy to go hard. You know,

I'm really worried about it because the alternative is the shit you've already. It's what we talked about

earlier. The greatest animator, great life is a good life. As life gets good, it becomes harder to

break free. But I also want to point out that in his question specifically, he specifically gave

his own answer. Most people do. He literally said, I don't know if I have too much to lose or thinking.

That means that he's already thinking that he's afraid to lose the good he's had or the transformation

he's had. Most people actually, in their own questions, answer their own questions. You're learning

a conversation. You're learning a conversation. You're learning a conversation. You're learning a

different way of information is what's happening. That's one of the ways this particular situation,

I don't know about other people, but generally, he's indirectly saying that, hey, I've made some good

progress and I feel pretty good about that. I just don't have that original drive that got

me to that progress because technically, if I go from here to next level, I'm just not sure if

it's going to pan out the same way. There's a cost basis to that loss because there's actual

money to lose now or time or anything else that comes with that. In this particular case, I

think you just have to be relentless in your decision very early on in life about what success looks

like. In my family where I'll pour, so success was like, hey, you know what, if you have a nice car,

even a nice house, you've got a couple of kids, this success, and I'm like, the fuck, I don't want

that shit. That's fucking gay. I'm sitting there and I'm like, that's fucking retarded.

All my family members, I'm like, y'all the fuck he gay.

Y'all in marriages, you don't like your own, you know, you're trying to figure it out.

Yeah, man. Your houses have been the same for 20 fucking years. I'm like, no fucking success in that.

Yeah, look at other people. I'm like, that guy got 30 cars. He got this. He got that. I'm like,

oh, yeah, I want his life. So I'm like, okay, so that's my goal, right? That's my destination.

So I don't, I remove everything in between to feel like I've made it until I have that.

So that way I'd never feel like I had something to lose because it was never mind to keep, right?

So I go like, unless I'm getting to that fucking destination, then everything under that was

nothing that I was going to hold on to anyways. It was part of the journey. And so what if I lose it?

Because that's, I'm not where I want to be. If you made a trip from Florida to California and

you somehow end up in Missouri, you got to figure out like, did I really want to go to California or not?

And if you did, that means you might have to like start walking if your car breaks down.

Yeah. But, but you got to commit to that destination, whatever that is.

Yeah. And I think it's also important for people to realize that the minute you stop improving,

everybody else is catching up. And there is, there is abundance, but there's also limited

success because we're operating in a, in an environment that is real. It's a, it's a competition.

Okay. If you're a plumber, there's other plumbers. If you're a carpenter, there's other

carpenters. If you're, you know, cell supplements, there's other people who sell supplements.

And if I were to say, Hey, this is where I want to be. Okay. I have to be aware that if I continue

to just sit there, then other people are going to catch and potentially pass up what I'm doing. And

one of the biggest things that I've seen really affect people, especially when it comes to owning

their business, being entrepreneurs, et cetera, is that they get to a point where they're doing

well and they feel comfortable and they get a little hesitant about continuing down the path.

And while they get comfortable, they stop paying attention and they get less sharp.

They don't really understand what's going on. And that's a potential for you to get beat.

And the competition rises at that point. Correct. Correct. So you have to understand that we are not

in a static environment. The environment is always progressing. It is always moving forward.

Everybody around you, you have to assume is continuing to work. And if you sit where you're at

because it's comfortable now, it will become very uncomfortable later for you. So you have the

momentum now. You have the skill set that you're acquiring now. You're getting down the path of

where you want to go. You just got to continue. And actually, that's a really good spot to be in.

And if we're being real, the only way that you're going to really lose what you have is by

staying right where you are. And it's also much harder to reinvent yourself if you have to start

over as you wear a stagnant. Yeah. Then if you went through the difficulty of going from,

you know, 1 million to 10 million to 100 million to whatever it is, in the same field that you've

already gained expertise in. So sometimes when you get complacent, you don't realize that your

business also has an expiration date in its current form. And reinventing your business is a lot

easier than reinventing yourself. And so one of the things that people don't realize, they get complacent

and then their business fails. And then they go, okay, well, I'm going to start again that it never

hits as well. Right. Like so they got to start something new. But to start something new, they got

to go back to putting 10 years again. Right. So it's like, well, why didn't you just push a little

bit harder when you were at that edge and reinvent what you were doing to like excel again and again

and again and again, instead of having to stop and say, well, maybe I should do some completely

different than being a plumber. You know, maybe I should now go into building some kind of

technology and you're like, well, that's going to take a long time to figure out it. Yeah.

You know, and that's much, much harder than just being really good at what you fucking do and never

ending that push. Right. Until that destination's hit. And whatever that is, right, that's a personal

destination from a number standpoint. That's a business destination from where your business goes.

But at least he gives you that that that runway did not have to reinvent yourself because once you

have like the first 20 million in your bank account, 50 million, whatever that is, then you're like,

hey, you know what? I can take time and really choose how to reinvent myself because I put in the

do's right before to get to that point. Yeah. And now I got that I got that some some time freedom.

You know, yeah versus the other guy that gets to almost 10 million and drops and goes and there's

a big difference between reinventing yourself with a few bucks in the bank versus reinventing

yourself out of necessity. Yeah. You know, um, the question I would ask you if you were here in

front of me would be, okay, you're comfortable. What about your family? What about what has

something happened to you? What if what if you went away right now? Would your family be good?

You know what I'm saying? Are you setting the best example by chilling out? What are your kids

seeing? What are your neighbors seeing? What are they seeing? Right? Because there's a lot of people

that start something become moderately successful and then sit on their hands as if they were

king of the world. And you know, I could totally relate to what you're saying. But at the end of

the day, you have to continue to expand your responsibilities, even if it's not real in the moment,

if you want to continue to grow because the pressure of the responsibilities that you choose to bear

and carry are what's going to create that drive that you're going to want that you're you say you're

missing right now. So if you want that drive back, I would consider taking on more responsibility.

And that doesn't mean like doing more at the office. That means I'm responsible for all of

these people. You know, one of the biggest one of the biggest things because I was in this place

in 2014 and quite right when you and I really started becoming friends. At the time, I was

making more money than than I'd ever made. I was making more money than all my friends by a lot.

All right. And I got sick and I was sitting on the couch for 17 days. I had pneumonia and I was

watching fucking TV and I'm looking at my phone and I see my bank account going up and, you know,

I'm winning and and I'm like, this sucks, dude, I don't feel good. I don't this isn't what I like,

this is why rich people kill themselves, dude. And what it taught me was that I needed to expand my

purpose outside of just myself to encompass my team. Okay. And that was the first realization I

had about expanding purpose. And I think a lot of times when you when people get comfortable,

the reason that they end up feeling very empty is because they don't expand their purpose

as to what they're willing to take on responsibility wise, which is what creates that pressure for

you to drive. And so if you're looking to regain that edge, it's very simple. Expand your purpose,

expand your responsibility, take more, right? And let that drive you forward to where you are.

Because dude, at this point in my life, success isn't about me personally. It's not it's about

the people around me. It's about you guys who are hearing this message right now. And I've taken

that responsibility on by choice because it helps me continue down the path and keeps me from

becoming stagnant to the point where, you know, I'm not paying attention to what's going on

in my industry. I'm not paying attention to what's going on in marketing. I'm not paying it. And

then dude, they're like try and reinvent that. I've seen that crush so many people. And really,

dude, the only way I've ever seen people truly lose is not for making mistakes while they move

forward. It's from sitting where they get to a place where it's mildly comfortable. And they

have a hard time breaking past that point. And you know, sometimes you can also, like I was saying

earlier, is reinvent your business by taking risk without having to completely put everything good

at stake. So like if your business became what it was based on what you believe they could have been.

And then you stop competing because you probably ate enough and you survived enough and you're good.

At some point, you can look at larger scale versions of your business and take on a challenge. How do

I go from here to there? But reinvent high. Look at my business to compete on that level outside of

my sphere of what I can see, like maybe not in my state, maybe in a country or what are other people

doing in other countries around this industry and so on and so forth. Like because sometimes what

gets stale too is the repetition of work, right? The boring shit they say in business, right? That's

like really annoying. And marginally better each year, which is that's part of most people.

Yeah, I was like, you're doing same shit over and over and over. And you're like, we gain five

percent and you're like sitting there like, yeah, we're waiting. Yeah, five percent. But those that

don't realize that they're like, well, I grew 30 percent, 40 percent, 30 percent, and then two

percent. Like I'm failing now. And sustaining those bad years, which are not really growth years,

like sustaining them by preparing strategy. Sometimes gets confused by people as stagnant.

You know, like when it's just part of the process, yeah, it's exactly like yeah, exactly. So not

knowing the exact circumstance that a person, the business, or an etc. Sometimes we get to a

level where we feel because we don't have double-digit growth or something extraordinary, whatever

else, we think of those as like failing years or like because we had so many growth years. But

reality is their part of the process because no one has a perfect cycle of, you know, like 25

perfect years of 30 percent growth every year would all be billionaires and it just doesn't work

that way. Right. So sometimes people just get confused and mistakes stagnation, which is the lack

of excessive growth, you know, revenue or whatever it is because they lack the perspective of

going through it before, right. But if you ask anybody who's a seasoned operator of any sort of

organization, always that way. Yeah, it's part of the deal. You're going to have two, three, four

years sometimes cycles where, you know, you're going to be given 100 percent effort, but the growth

is going to be two or three or five percent or sometimes in certain cases not losing or sometimes

in certain cases losing less than everybody else is losing. You know, that's a really good point

because in the last couple of years, a lot of business has struggled, right. But all the tariffs

that things happen and changes and they ever moving dynamics. And sometimes, you know, like I'll

have in my business, I'll have a year where I have like eight percent growth and I'm used to like

30 percent growth and I'll sit there and I'll be like, thank God. And people are like, what are you

talking about? We lost like 22 percent over last year. I go out, we didn't lose that. We made money.

And we grew eight percent. I'm like, okay, there are people who stock when 50 percent down, there's

other people who laid off 10,000 people, 30,000 people lost their companies. I'm like, trust me,

we're doing really fucking good. We're beating the average by like a substantial amount. Like,

and I'm good. Like, I'm super thankful. And so once you change the perspective,

and if you have a couple of these years, one thing I recommend people do is really look at your

business in the metrics of revenue outside of the dollar, which is like, are you growing maybe

actual customers? You know, are you losing market share? Like what's actually happening? Because

sometimes you'll realize it's a really good opportunity to reinvent something in your business

to spark it again. You know, because it's like, maybe people, customers have gotten used to what

you do. Maybe they're growing at a smaller rate. You got to like, introduce something new, do

something and it challenges you as an owner to like face this shit and be like, wow, maybe I have

gone lazy. How did I get those first 10 fucking growth years? Because I was constantly building

shit, telling people about promotions, doing marketing, and now suddenly I'm like, what's a

metrics on Facebook? Okay, good. Like, do we make some extra money? It's like, I'll just sit back

and like, see how that works out. Right. Well, you got the hungry guy next to you. It's like,

thinking the way you used to think. Exactly. Right. He's running at this pace, which is like,

I want to have what that guy had. Yeah. And I want to put that shit out of business. It's very easy

to get passed by when you lose that edge. Very, very, very easy. And the thing is, you don't really

lose the edge. You just forgot how you created it. And how you created it was through pressure.

You created it by taking on a massive goal. And you said, I'm going to do this goal. And the problem

a lot of people have is, you know, unfortunately, they let's, they say, oh, I'm going to sign up for

this marathon. And they get to mile 17. They're like, oh, it's good enough. Know the fucking

rain in the marathon. Yeah. You didn't run the marathon, bro. So, you know, I think, you know,

at least for me, um, continuing to expand the vision, continuing to, uh, welcome the pressure.

You know, I think a lot of people try to avoid the pressure that they look at pressure and fear

and doubt as negative things without understanding that those things will actually sharpen you

and make you better if you're willing to accept them. I was going to ask you guys on this topic

because I wonder if this also comes down to like a confidence issue, right? We're talking about

resparking that, that light, you know, could it be okay? Well, damn, I know I'm good now. I see,

okay, maybe I have some ideas of what I could be doing differently. I just don't have the confidence

in my skills or ability to actually follow through. Well, did you have the confidence on day one?

Right. Well, I mean, you got here. So I don't think it's a, I don't think it's a confidence. I

think you have, you genuinely, when, when you're broke and you have nothing and you're starting,

you're hungry, right? Like that hunger is like, I just fucking need food, right? Like I need to,

I need to win. And then when you start filling your belly, like the way you get hungry changes

and how hungry you are changes, then you're like, well, I need to rest more because I'm eating now.

So, so the, the drive to hunt for food just starts to slow down because you have a process where

food slow leaving the liver to you at a pace. So you don't make these leaps towards your business

or yourself at this exponential rates. And, and that's what needs to go back to the original

destination you set. Like are you actually there or not? And if you're not, then at some point,

you're rested too early. You know, in your head, you taught you had a rest, but that shit didn't

exist. You just invented that. So once you realize the rest was the illusion, then you go, wait a

minute. Like, why the fuck am I sitting here waiting around for something to happen? I'm not even

where I'm supposed to be. Like, I don't know why I'm lost here. So then you find the drive again

to how to fuck to keep going towards that journey. I'm going to go. But if you're having bad years,

it's part of the process. If you're having tough years or you have to make cuts or you have to

retract before you expand it or you have to go a new direction, try new things. I mean, I can tell

you every single year we try something new. I have this thing in my company where I'm like,

if we're not breaking shit or figuring shit out this year that's new and introduced, then we're

not in business. And they go, but it's working. And I go, it's not an argument. It's not working.

Is that it's going to be broken eventually. So I want you to figure out what's next before it

fucking breaks. So we catch it before it collapses, right? And people have to think that way. They

have to start thinking like when you're to innovate before the innovation is necessary. That is

necessary. So when things are good, that's when you work harder. Because you're like, well,

look at the environment. I'm better. I'm making more money. So fuck it. Push harder. Like I keep

crumbling everything around you because you're like, this isn't the time to go on vacation because

you made money. This is the time to hit because if that hit goes away, you're going to have to

reinvent yourself 10 fucking years back to the beginning of that shit. So you might as well right

now right here commit to like whatever it takes to fucking get there, whatever shit I got to put

aside that I put aside the first five years. Fine. But we're here. We're in the middle of it. So

it's not time to rest. It's not time to go to Italy on vacation and be like, we made some money

fuck it. And I'm just going to step away. It's time to realize that you now have shit that other

people want and you didn't have shit. Nobody took you seriously. Now you got shit. People want it.

They're coming after it. Now you got to build even faster. Yeah. I love it. Yeah, bro. I think

I think the the biggest mindset. We talk about this all the time. The greatest people in the world

rarely actually achieve their goals. Quote unquote. Because by the time that goal that

they've set is within their vision, they're already thinking past that. They are raising the bar

before they hit the bar. And that's why when you look at people like Nick Saban or Tom Brady or

most recently Kurt Signetti, right? These guys, they don't fucking cheer and go party for a week after

they won a game like, bro, it's back to fucking work, bro, because they understand they think

the way great people think and great people think. How do I fucking innovate? How do I raise the bar?

How do I get better before it's required? Because they've already tasted the

the time in their life where they had to perform or else. And if you had enough of that,

you'll remember that taste forever. And you can really see this even in sports with like boxing,

right? All these comeback stories like Tyson trying to come back, you know, take trying to come back

to these games. You look at that and you go, it's not that like you don't have it in you to win

anymore. Say you haven't practiced in 10 years. Right. Like so you're like, you're like,

been sitting home. Yeah. Your competition has been practicing every day for kicking your ass. Yeah.

And you've been sitting there saying, I'm sitting in my title. I'm great. Like I've won this.

Like you've earned it. Yeah. But then either you stay home and you call it quits or you go

back to training because you're not going to get back in the ring just with one week of training

and being like, well, now I'm back because I was once great. Yeah. And we see what happens. Yeah.

No one gives a fuck and you used to be great, bro. All right. I'm gonna pull on yourself.

Sit back down over here. Yeah. Yeah. Yeah. I love it. I love it. Let's get your question number two,

a little tactical business guys. Any question number two. Should we invest in equipment or employees?

I'm just starting out my countertop fabrication shop. It's just my wife and I right now.

We fabricate everything by hand with buying a CNC machine or hiring an employee be a better investment.

Well, it depends on what the return is going to be. There's a lot that goes into play question.

You'd have to know the type of business what they do with it. Like, will the machine open more

time for them to do what they want to hire. Can you how much more can you produce with just the two

of you with the new machine versus how much can you produce without the machine with another person?

Yeah. And you have to weigh those things and make a proper decision. But yeah, there's a lot that

goes into that, right? I would have to know much more about what it is. You've got going on and

answer that question directly. But I can tell you how to think about it. You think about it very

simply. Can I make more money with the machine and my wife and I or can I make more money with

the employee and without the machine that will allow me then to invest in the machine later or vice

versa. It's it's a very simple thought process. Yeah. But in most cases, people also have a math

their business meaning they don't really know they haven't done the math behind like what impact

things have. Right. Because in most cases, if your business is already producing, you can probably

get a loan and buy the machine anyways. So the cost basis doesn't always come into the employee

or the machine depends on the business. I mean, there's some cases for obviously you don't have

any money or any leverage. But if you do to math, generally scaling when it comes to machinery

or employment is usually self-fulfilling, meaning it pays for itself to the dollar that the sales

guy brings in or the cost cutting that the machine does, et cetera. So the math is the only way to

go forward if you don't have all the context of the situation. What is the cost? What do I get back

out of it? And can I afford not to do it rather than can I afford to do it? So for somebody to try

to scale, I guess this let me ask this question for them. Where do people fuck up with the scaling

or trying to scale? Like I mean, just getting started out now you're about to expand or you're

thinking about expanding and maybe you know you need to expand. What are some maybe not

into the world detrimental mistakes, but like I mean, where do most people fuck up with that?

I tell you where I've seen the larger mistake that I've made personally earlier,

now I don't make that mistake anymore. I used to hire people when I needed them.

And I said my biggest mistake was at the time I was like, oh, we need a new sales guy. So

let's go hire one now that we're over like overdone too many leads too much stuff going on.

Let's go hire new sales guy. We should have hired a sales guy seven months before that.

We should have looked at the metrics and say, hey, the rate of growth

shows that it's going to take six months to train a person to become a tribal part of what we do,

right? So on businesses that are tribal, like you have your ways of doing things,

you have your culture, you have the way you operate, like maybe here at first for

and people like work really hard and they're committed to the vision and they don't care about

the hours, right? But hiring someone from the outside doesn't always bring that kind of talent

because someone in the outside is like, I go home after like 40 hours, you know, I don't know what

you guys are doing. It's 458 right? What do you mean? I have something to do. So to find that

character that person that's going to be part of your tribe and then get them used to what how

the tribe operates, even if they're willing and they just don't know and it's like this is how

it takes time. And I think that sometimes in business, we look at cost first. We go like, well,

if I hire someone now for six months, what if they're not producing the dollar I need them? But

by the time you need them, your rate of dollar is so much higher because you're now losing money

by not having them. So you're technically hurting yourself more and your dollar, your personal

worth and your business is more because the business making more money. And now you have to give

your time to training someone at a time where it's just not a fit. So I always say like having a

pool of people, like I have a always hiring sign basically in all my companies, like we're always

hiring every position all the time. And people are like, well, what if you have them and they've been

here eight years? I'm like, I'm not replacing them. I'm looking at growth. I'm looking at, can I

bring someone to challenge them? Maybe compete with them? Maybe even try to double sales that way.

Maybe I should look at a person that is really like, it's going to be so hard to find them when I

need them. So maybe I need to keep them in reserve. You know, they're not really doing anything.

Maybe if the character is there, and I'm going to need to go through 100 in every's anyways,

it's not like I'm going to put one ad 30 people show up. I pick the best one and it goes done. Finish.

That's what people think. Right. Right. So by the time you like find the person that you go,

okay, I feel like I could trust you. I feel like I can speak openly around you. I feel like

you understand what we do here. And I believe I can spend time training you and you'll take

it seriously for next six months. Like that might take you like 40 ads, you know, 50 phone calls,

300 Instagram listings, and then eventually get one guy to show us up. That's like, that's the

guy. But when that guy comes, it's not always convenient. Right. It's not always like, oh,

well, he's here exactly when we had an opening. Perfect. It never happens like that. He fits in

that blanket. $30 an hour was what I wanted to pay for that job. And the guy's like, yeah,

make three on a grand a year. You're like, yeah, yeah, yeah. You know, but but you figure out a

way to basically integrate that person because you realized on taking them is so much more risky

and costly than taking them. So you have to like think ahead. And that's that's what I've always

said in scale. You have to look at the trajectory of scale. And manpower is the most volatile and

hardest thing to fulfill in in scaling. You can always buy machinery. You can always buy

like location. You can get temporary locations. You can buy more crates. You can do whatever.

But you can't really bring the right people on exactly when you need them and put them in

these cost boxes that are very tiny and then be like, well, this is so conveniently perfect.

And as I make more money, you'll make more money. We're all good. Everybody's happy and fantastic.

And don't fuck up, please. I tell you a relevant story from my experience that is pretty relevant

to this question. So back when we had we had like, I think this we had about 10 retail stores at

this time. And all the stores, all of them, we could never get more than like 40 transactions,

50 transactions a day. Okay. And they were all like in the same zone. And we're sitting here like

beating our heads on the wall. We're like, dude, if we could just get to 80, then we could hire a new

person, put a new, put a new POS unit in the store and we've rocked the fuck out. But we have to

we have to get to 80 before we can do that. All right. And that's what we thought.

So we ran a test. And you know, to get a new POS system for 10 stores back then, we weren't really

making any money. It was a big investment. So we took one store and we added a second POS

system, which I think we spent like five grand on. And then we added another employee because then

there was a payroll dollars going top of it. Within 60 days, that store went from 45 transactions

to 90 transactions. And what we learned was is that there was a capacity of how many people could

actually be handled the way that we want to handle them. And that we couldn't breach that

capacity without making the investment. You were not about to get 90 transactions. It would

have never happened. It would have never fucking happened. It was it was literally impossible.

And the way that we figured out it was impossible was because I actually went to the store and I sat

there for an entire day. And I watched one of our best guys. I purposefully went to the store that

I thought was the best. And I watched him all day. And I asked myself when I walked out. I said,

could he have done any more? And the answer was fucking no. And so we decided to add this in. And by

the way, it doubled our, because then after it worked in one store, we did all 10 stores. And that's

what set the company up to really start to grow, which, you know, really everything that you guys

see was born from that decision. So what you're saying is correct. You have to make the investment

up front before the business comes in. And whether that's personal or whether that's equipment,

it's reality. You can only do so much with so much. And people have a hard time with this because

we always say, well, when we get to here, we'll invest in this. But you can't get there without

making the investment first. But this is also because it makes us feel like we stay poor in business

too because the more we grow, the more we put our money back in the business to support that growth.

Right. And then we don't realize that the business worth is going up. And we're technically getting

richer because we're not seeing that money, right? Right. So we get like, well, I can't buy a new

car like I can't buy nice at our house, but I'm working way more than before or I'm doing way more

revenue. Where's the money going? Yeah. It's there in the baseline. And eventually it blows out

and something you're super rich. Yeah. But but people are used to jobs where to get progressive pay

every year and it gets better. So in their businesses, when they get to this place where they're

doing better, they expect more money. And they don't realize that there's this transition place where

you got to keep investing, keep investing, keep investing. And then you get a return. So so business

isn't proportional in growth the same way a job is, you know, where every year. Well, and then the

other thing too is that a lot of people don't realize is that the growth that you get on the

backside and the enterprise values exponentially more than what you're making. So understanding that

is very important because maybe you have a five million dollar business, but now it's a 15

million dollar business, but you're not making any money, right? So these are things to consider.

But without knowing more about this specific situation, I think this is the best

market answer. I thought that was great. That was great. We got

that question number three. Yeah. Already. Yeah. We're there. Move right there. This is a good one.

Guys, PJ Andy question number three. Andy, I'm struggling. I'm struggling with the line between

discipline and delusion. On one hand, every successful person says to follow a proven path and

execute it relentlessly. On the other, I hear that if the path is clear, there's probably someone

else's and greatness requires forging your own way. How do you personally know when following someone

else's blueprint as smart execution and when staying on the path is just fear of taking full

ownership and building something that's actually yours. Oh, I think this is a great question.

Yeah. This actually goes right along with what you talk about going from a self employed to

business owner to an entrepreneur. So growth and trajectory destination paths, what are we going

to call it our progressive nature, just like the human being progresses through their growth

individually. So when a person says, should I follow a proven path? So let's talk about it before

even going into self employment. Let's talk about a job like someone works a job. How many times

do we hear bullshit like, well, I'm tired of building other people's dreams. When has anyone

that has ever worked a job build someone else's dream? Never. They work for themselves. How many

people would still work that job if they got zero pay for no reason? It would just show up like,

I want your dream and that's all I'm fucking here for. I'm I don't care for what I want. I just

want what you want. And if you get what you want, I'll have salvation. I'll fucking go and just go

to rest. Said nobody ever. So even a job with the right intent, like, you know what, I believe in

your cause. I'm here and I want to work in this place still has a personal component of dream,

which is like, I want a bigger house. I want an nicer job. I want a promotion. I want these things. So

that line has created a lot of corrosion in the world where people have this belief that just

having a job as a negative quotation or like, you're not you're too stupid to go figure your own

shit out. You get a job when you lack the ability to market your skills to the public. Or you have

no skills. You're going super basic. You're nothing. Then you learn how to. You don't know how to

cook fucking french fries. Yeah. And the guy next to you knows how to make the best fucking

french fries. It's probably good fucking idea to follow his little path. And but the point

I mean, I didn't go that far back as french. We can go to like a no. Yeah. But if you have some

skill like a company will hire you might be like, Hey, you have good customer service skills come

here. Sell my product. Okay. Cool. That skill is there. And there's a value to that skill to you

as an employer. And there's a value to that skill to me to selling it to you as an employer.

But I don't have the capacity to sell that to the public skill it and know how to do that. So

I either have to earn more skills by going into that company and saying, can I learn new things?

Maybe I'm good at service, but put me in sales. Like, let me become a better, more versed person.

And that transition occurs even as you go from a job to like self-employment, which is like, oh,

well, you know what? I have an idea. I've been doing this for people. Maybe I'll start a consulting

firm and offer these services and train a few other guys. That's not really entrepreneurial,

but it's still innovative. And now you're learning again, how to market yourself to the world

out there and so on and so forth. So when you follow someone's blueprint, like someone says,

hey, if you do this, you'll make some money. You'll go down that path. There's two things you

got to ask yourself. The first one is regardless that it's your dream or not or that it's a temporary

thing or not, are you willing to commit to becoming the fucking best at it? Because if you're not,

you're going to fucking fail even at that blueprint that's set for you. And I'm going to tell you why

because you're going to lose interest because the success isn't going to come at the rate that

it came for the first guy that invented the blueprint. Usually the sidewalks is like, hey, I went down

this path. I was first. I got all that money out of it. You can still make money. There might be

some troops that I'm saying like, oh, it's a bad thing to follow that footstep, but it's not going

to come at the rate and at the speed or at the increase that the person got it. So you're going

to lose interest because you're like, I thought I was going to get millions of dollars, but I really made

like 15, 20 grand and I don't think it's for me. So if you're not willing to commit to what

that business is or what that blueprint is, then don't start because you're going to drop off and

you're going to lose years. You could have invested in something of your own and that path and

taking that suffering stage. And that's worse. The worst thing is to go down a path, make no money,

waste three years, come back to zero in that loop and then be like, well, I could have spent three

years devoted to this. I still made no fucking money. I would have at least gotten through the trenches

by now. You know, most people get caught in that loop forever forever.

Correct. Because it's the next thing that's promised because they're looking at the reward,

not the work, whatever the blueprint is, whatever the job is, whatever the decision of the

businesses, are you willing to commit to become the best at whatever that is? If you're not interested

in plumbing and you're not interested in maybe digital media or you're not interested in podcasting,

just because someone else has made a billion dollars in it does not mean you will fucking make a

billion dollars in it. You are not interested in becoming the best. They were interested in really

fucking being on a podcast, you know, like, like, yeah, starting a podcast. And so they committed to

that art. They didn't commit to the money that came with it. They got so good at it that the money

came to them. And they were like, you know, we'll give you millions of dollars in brand deals. We'll

do this. We'll bring you some big guests. But people are like, well, other people did it. Why can

I? Are you even interested? Not, not, they did it fine. It's possible. But are you interested in

that topic, even to even start there? Because they don't take that at all. They don't pay attention

at shit whatsoever. They just go, there's money there. So that's where I should go. Maybe this will

work. But if there's no interest, they won't be a commitment. Like, if there's no, like, I don't

know anything about cars or like, like, I get guys come to me and they're like, I want to learn

watch trading. I'm like, great. Here it takes his course. And they're like, oh, yeah, I don't like

watches. I'm like, what the fuck do you want to learn? I made a million bucks. I'm like, yeah,

but he loves fucking watches. He came here and he's like, I love luxuries. I love watches. I'm

going to figure it out. And the first thing you tell me is like, I don't like this. So I'm probably

not going to do good at. Yeah, you're probably not like because you already have this defeated

attitude that, hey, I'm coming into this. And I tell you before I even start, I have a handicap.

And I'm like, no, you don't. You're a human. You have many things I am working on. You have

many things that you probably do that are going to work out. And the lack of interest is what makes

people go, oh, I'll go to next thing next thing. So, you know, if you want to start your own

thing and you don't have the proper, like, either pass track records, skill set, or you haven't

learned how to market these things, then it's okay to start a smaller business to inquire some

funds, work for someone, earn more skills, get some money behind you, and then be like, how long

of a runway did I build? Three years of survival. Okay. I'm not going to get too comfortable. I can

take three years. I can go launch my own thing. But the other thing that's also this society has

done is this stigma that if you're not entrepreneur, you're a loser. You know, like if you're not

like building your own shit, you're a loser and you're like, you're not good enough and you're

stupid. It takes a lot of like real dedication and effort and time and fucking sacrifice to build

shit. And it's not for everyone at all stages of life at the same rate just because someone else

did it, you're going to do it. So there are guys making five, six hundred K a year working jobs.

Like I have people on my company. Because they become great at that thing. Exactly. And they're

really fucking talented. And I'm great. They're irreplaceable. They would not do a great job at

entrepreneurship. They're making plenty of money. They still drive for our worries. They're doing

this shit. And they're not like senior level guys that are like, you know, the guy's been there

32 years and he's just fucking guys that three years later, they're making like five, six hundred

grand. So and they live very well. Like do does that guy should he give up and be like, I'm a lost

cause if I don't go out there and build this giant. Why? Like what? Do you even know what you want

to do? Because the idea of entrepreneurship by itself doesn't mean anything. Like well, you're like,

I want to be an entrepreneur. How many fucking actual entrepreneurs are there? Right. Like very

there's very few because people don't understand what entrepreneurship actually is. You have a really

accurate and interesting take on what that is. And you should define that for people so that they

understand it. It's really the simplicity of looking at uniting people around the creation.

The creation is the key element. So if you're for example, Steve Jobs, you unite people around

an idea like a phone or a different type of computer. And then first you unite your first layer,

which are your close friends, your employees, people that are going to help build it. You got to

get them to buy in to that creation. You're going to do something that's never been done. Exactly.

Like let me show you what that creation looks like. They got to buy into it. Their friend have to buy

in their funds. Whatever you need to get whoever is. And most people aren't going to buy a new

yeah. And then you need to unite customers around it. Right. And business becomes the vehicle

of basically moving that creation to the marketplace. So there are people who have great businesses

who are not entrepreneurs and who facilitate the transaction. You could be for example a franchise

and say, I want to own 10 Apple stores where we're going to sell these Apple computers. But I don't

want to create these. I'm not interested in. You can make great money. Any addition like that's a

whole reason for franchising exists. Exactly. I'll make my 10% margin. I'm good. Like we'll sell this

is a great product. I believe in it. I think you guys are doing great. I'll sell the shit out of

it because I know how to build sales teams. That's a great business. And you could build millions

dollars in income doing it. Like you don't have to go to that scale. But I'll also say this

entrepreneurship comes over time usually. Like you work a job. You work self-employment. You build

businesses only to realize I'm in this business. I've committed to this industry. There's a void

here. This doesn't exist. But I now have experience some money have built contacts. And I think I can

I think I can be that guy to fucking bring that to the marketplace. And I think I know how to

be that guy because I've seen how to not be that guy over the years. And I know now that I'm ready

to take that step. But a lot of times the idea of being an entrepreneur is more exciting than that.

So like when when you have to ask someone what should I do in 2026 to be successful, trust me

you're not fucking ready to be an entrepreneur. Like there is nowhere. The word entrepreneur should

not be in your fucking dictionary for next three years. Like just don't even think that way. Because

if you don't know what you want to do, like you're not going to just start shit and it's magically

going to work. It's going to be what you commit to. So if you don't know what you want to do,

how do you know what you're going to commit to for 10 fucking gears? You don't. Right. And it's

going to take longer than 10 fucking years for it to really hit the way. Oh, you know, there's

flowers coming from the ceiling. Everybody welcomes you and making millions of dollars.

It's not how this shit works. Right. Like they're like what are you willing to lose for? And if you

don't buy into that, you're just never going to ever going to become an entrepreneur. You're just

going to loop into these opportunities. Like oh, this guy's going to teach me Forex. I'm an

entrepreneur. No, no, you're fucking not. Oh, this other guy's going to teach me how to like I tell

my guys that learn watch trading. I'm like, you're not fucking entrepreneurs. You're learning how to

fucking sell watches. It's not entrepreneurial. Like it's right. You're not inventing a watch. You're

buying it. You're selling it. Jewels existed before your ass. Jewels will exist post your ass. Yeah.

You figured out how to do it better. And great, you're making money. This model works, et cetera.

Right. That's it. Like it ends there. Like make fucking money. Like don't start fucking thinking

this grander of like we have an ultimate brand than this brand is like, I'm like, it's a fucking

watch. You're selling a watch. Like don't make things bigger than they are. Make them impactful for

what they are. And then let that ride you into the next step. Yeah, leverage it. Yeah, right.

You like my word? Well, it's the truth. It's the truth, dude. And you know, there's a lot of value

when you start with zero skill. Like let's use the French, the French fry guy, right? I like to make

things very simple. You show up and you have no fucking idea how to make fucking french fries. But you

have Captain fucking French fry of America working right down the fucking next to you. That's a

tremendous opportunity for you to follow a path that allows you to make up ground very quickly.

Okay. Apply that to whatever skill you want to learn. Whatever it is that you do, plumbing,

electric, fucking tech, whatever. Get next to someone who has already cut the path,

learn everything that they want to learn. And then start thinking about, okay, well, how can I

evolve this? How can I take this? How can I put my own spin on it? How can I do this differently?

And when you graduate into that world, now you're an entrepreneur. So there's a lot of value.

And I'm glad you brought up a thing about, you know, a lot of people think, you know,

if they have a normal job, they're somehow a fucking failure. Yeah. And it's like, it's total bullshit.

Okay. It's the path that you choose for your life experience, right? Not every but like,

and I don't say this to like being asshole. But if you took a normal person off the street,

as casual of a day that we've had, the stress that I've had during the casual day that you and I

have had would fucking crumble someone who is not used to feeling that every text that I've gotten

today, none of it was fucking good. You know, say it like, so I haven't even looked at my

head right. I'm trying to stand that right. Good mindset. That's right. So so when we when we, you know,

when we think about like the idea of taking a path that is clear versus a path that is unknown,

what we're actually talking about is deviating from the clear path. Once you have the understanding

of what it takes to clear a path and then creating your own thing, you can make up a whole bunch

of progress by modeling other people's behavior. And by the way, like PJ says, you can fucking be

very successful in that. Do some of the richest dudes in the United States. Number one, you know,

they're franchise owners or they're executives at companies, bro. And they've just become great

executives. They're great. And if you're the fucking French fry guy and you go out and figure out

how to make the French fries like French fry America over here. Okay. Now you've got a skill.

Okay. And that skill will translate into other skills. And one of the things that you said that was

so important for people to grasp is that you are in the business of you. You are your own brand.

And you have to think about this. What level of skill set does your brand represent?

What what value do you bring to an organization? What value can you bring to the market?

This is no different than thinking of a company, but you're thinking of it as yourself.

And a lot of people don't do that. They do exactly what he said. They're like, oh, I'm

fucking tired of building everybody's dreams. And they don't want to commit to someone else's job

because they feel that somehow they should have committed something else. But reality is

if you can't commit to a job that's already been established for you, has guidelines for you

and is simple for you. How to fuck are you going to commit to forging a path that doesn't exist?

What you've never seen. Yeah. They don't understand how the shit looks anyway. Like it's just so

fucking stupid. It's like putting the cart before the fuck. Yeah. And it just doesn't make sense.

And that's one of the key reasons why people derailed themselves off of a good plan. Like I've had

great employees that were making six figures. Fantastic sitting there and fucking killing it. And

I'm like, I see this and I'm like, the trajectory is crazy for you. You're going to make 300, 400 next

year and it's going to keep going. I'm like, dude, three years ago, you weren't even making $10.

Like you're making like 150K. You know, like I feel like I'm behind behind who? Like what the what

the fuck like three years 150K? Like and they're like, well, there's a guy. What was we talking about

earlier? He's 22. He's got a Bugatti. I'm like, what on what fucking planet? Yeah. Yeah. Like

maybe in the fucking wood monopoly money. Yeah. It's fucking going away.

Instagram world. Yeah. It's going to go away. It's going to be your garage. Yeah. All you got to do

is pay zero out of the out of the 15 years that I've been doing personal development content

at a very high level. I have yet to see someone like you just said 22 year old. I got a Bugatti

22 year old that was there the next year and the next year and the next year and the next

money is always. Yeah. I always say fast money made is fast money lost. Yeah. What I'm saying is

no one said you can't gamble and get lucky and do that. Yeah. And you can sell that as a dream

to someone else. So you can gamble and do that. But yeah. It takes it takes years of mastery.

And you also have to think of this, which Instagram is polluted this year. Think about it this way.

What is a Bugatti? It's the mastery of automotive perfection. Like think about it that way. It's the

highest pinnacle of shit. Who the fuck are you? What have you done to deserve that shit? Like ask

yourself that shit. And I don't mean that in a, oh, well, you're not good enough. But you're

probably not fucking good enough. So what is it? What have you won at? Like not that not I've

gotten a way to figure out how to fight my way to getting this fucking car. Well, you're not going

to be able to afford keeping this fucking car. So let's talk about like what have you done at a

level so fucking high at the pinnacle of fucking mastery that allows you to gift that billionaires

that are fucking driving these cars have that you're like, I fit into that fucking circle. No, you don't.

Yeah. And it's a lie. Yeah. And it's an illusion. Yeah. It's it's ego. It's the overestimation

of one's own place in the world because we are taught all of this all of this shit.

What do people say? They say this. Oh, you think because you have this, you're better than me. No,

I am fucking better than you. Well, I usually say yes. I'm better than you at what it takes to

get that. That doesn't mean I'm spiritually superior or I'm a better human being. It means I'm

better at the thing that creates this outcome than you. And that's a real thing. And this idea that

we're all equal and everybody's special and everybody deserves this or that is complete fucking

horseshit. It's never existed that way in the history of humankind. And you are not going to

be the first mother fucker. You know, and I've watched something Tony Robbins said recently,

which I think is so relevant here. And he's like, we're all equal in a soul level. That's

that's what our view that's all that same clip. The value is an equal in a marketplace. He said,

that was that clip with the fucking American income. That's like it. The fuck do you do. Yeah,

it was such a great life. It was a great fucking like it. I'm not. But we are the same on on a soul

level. Yeah. Correct. But I am a marketplace value is different. Like we definitely. It was

such a good way. Dude, I'm such a huge Tony fan because he always communicates things in such a

great way. And if did you notice in that clip to you that he goes, so you're a billionaire and he

goes, fortunately, I am like, like he said, yes, you're doing it. But he said, you know, he's

most people like he said it almost like he was going to say, well, unfortunately, but he said,

well, fortunately, I am. And it was just like, yeah, fucking tone. Like how do you know what?

I mean, I want Tony Robbins to win, bro. Anyway, I love Tony Robbins. That's a good point to

maybe think like imagine we're all fucking cave, man. And you killed the fucking house. Oh,

you think you're better than me because you killed out? Well, yeah, I did something.

You're sitting in the cave holding your dick. It's that all comes from this fucking fake

shit that these kids have been taught for the last 20 fucking years. Like, oh, well, you know,

I got a trophy at Sixth grade field day for showing the fuck up. Well, that's Sixth grade,

motherfucker. They ain't real life. You know, and this idea that's taught to the younger generations

and has been for the last two decades and it's not their fault. They don't have a perspective

outside of that. But this idea that everybody is equal is not real. That's not a real thing.

It's just not a real thing. And if you go through life thinking, well, I deserve that because

I'm breathing the fucking air. You're going to have a very disappointing existence because the world

doesn't reward people to breathe fucking air. It rewards people that actually contribute value

at the scale that brings you the things that you want. Okay. So your analogy is 100% accurate.

What the fuck have you done to think that you sit at that mother fucking table? Exactly.

Because you don't. Most people that attain the goods without the mastery of your capacity to

basically retain them. It just doesn't make sense. Like, if you live in an apartment and you just

put all your money in about a car, what is the likeness that that's going to sustain? Like,

that's not you're not at the level where you should have this item. You're just trying to do it to

feel like you've gotten it. But I'm not saying you shouldn't push yourself. But I'm saying there are

levels to the game where you have to understand where you where you are and what you need to do to

get there. Not what you need to do to acquire things other people have that are there. And that's

the part people aren't understanding. Even cars are generations of excellence that has been passed

down from a father to a son who worked at Ferrari, who worked at Lamborghini, who built just the

interior of something. And he's like, this fucking leather is the only cow in the fucking world that

goes in the world's voice. And you're like, I don't understand that. But that guy takes that shit

very seriously. Yeah. And it's mastery on a level and he's like, I've created mastery and I've

created masterful experiences for people who have mastered their environments so they can sit in

this fucking car, touch the steering wheel and be at peace after they've seen the chaos in the

outside world. Like you haven't earned your fucking stripes. You haven't been to war. You don't get

to sit in the fucking car. That's it, dude. And that's a real, it's a real thing. It's a real

fucking thing. And it really upsets people when you fucking point that out. You know, but dude,

it's fucking me. Okay, but yeah, but it shouldn't upset anybody because it's just reality. It's

no different than gravity. It is just the way that it is. And if you're offended by that,

then you have to adjust how you're seeing the world because the war that reality is never changing.

Okay. So you either even if you fake it, it's going to go away. Bro, and we see,

dude, we talked about this early, you know, early, like in PJ and I were two of the very first,

like I would say success entrepreneurs on Instagram. Okay, I agree. There's a handful of

other guys. Yeah, but, you know, back in our day, we were both big car guys. Okay, but,

you know, when I met PJ, bro, I had a fucking, you know, I had an R8 and I had a fucking

Aston Martin Vantage that was like 30,000 miles. Okay. This was the shit that I could afford at the time.

And here's what we have now. We have these kids because of Instagram thinking that they got to go

out and stretch themselves so fucking far out into the future by financing a fucking Bugatti

for 4,000 months. You know, that like when they should be in that R8. Bro, exactly. They're,

listen, dude, we got to understand that there is, they're stretching and then there's stupid shit.

Yeah. Okay. And because of the pressure that all these kids feel, they feel like they got to put

all this effort into looking the part. When in reality, dude, you don't want to look the part in

the beginning. You want to be the fucking part 10 years, 15 years down the road. And it's hard

to understand that when you're 20 years old and you look on the internet and you see people who

are two or three years older than you saying, look, what I got a 23. And it's like, bro,

that's, it's not real. But you don't understand the context either, right? You just see you don't

know if someone's that body. You don't understand what's happening. Like you just go like he has it.

So whatever your road is probably true. So I'm just going to assume whatever is happening is true.

And that's what it is. Yeah. I mean, it's a way it's set up. You know, so like so different than a

magician, bro. Look over here. Look over here. Look at this thing. Look at this thing. Look at

this thing. And then the truth is fucking right here. I'm pulling that rabbit out. That's right, bro.

And I know about a fucker pulling rabbits out the grass. That's a fucking rabbit.

Yeah. And then I'll tell you it's a fucking rabbit. It's clearly, no, that's a raccoon.

No, it's a fucking rabbit. It's the most fucking way. Oh, dude, it's so true, man. And it's

unfortunate because like, you know, all of you guys listening that are young, you have to

understand that every single person that you looked up to was in your position at some point in

time. And there's no shame in that. You should embrace that. You should be like, all right,

look, I'm not going to be like one of these fake motherfuckers. I'm going to actually make it.

I'm going to actually create value. I'm going to actually build something real. And this is why I'm

so critical of the coaches, coaching coaches to be fucking coaches. Like that's not a real

fucking thing. You don't have anything to coach them on. You haven't done anything. You don't

build anything. Oh, I built lots of shit. Let's see it. Because anybody that's actually built

shit has no problem saying, here's what I've built and look how fucking amazing it is. Okay.

Like, right. Exactly. Like anybody who's real is not going to hide the secret sauce. They're

going to say, here's what I've done. This is how I did it. You can decide how you want to do

things. But this is this is the real thing. And there's very few of those people out there.

Very fucking few. Real man. So that's real. Dude, I love it, man. Yeah. Man, I fucking, this is

great. Yeah. Are you inspired? I am. I'm going to kick some ass. I was at the right

couldn't part of it. Yeah. I got to find it. I think I really like getting it on. Yeah.

Yeah. Oh, no. He just he just heard. He was ready. Yeah. Yeah. Yeah. Yeah.

I hope he's back to this shit right now.

I'm finding his way. Bro, his eyes lit up. You said fucking Raccoon. His eyes got biggest

fuck. Oh, shit, man. Well, here at the end of the day, dude, here's what it is. All right,

look, shit's hard. You got to be good. And it takes a lot longer than you think. And you got to

be way better than you think. And if you think you're just going to fucking start Instagram

page and come out and fucking shit about you out your ass. Good fucking luck. Because it ain't

going to ever fucking happen. You have to commit. You have to decide. You have to go at it

relentlessly as if it's the only mother fucking thing that matters for a long time. And other

people are going to come to you and they're going to say, well, what about balance or what about

this or what about that? Those are the rules for everybody else at this point in time. And you

will be living by a different standard 20 years from now, 10 years from now than they will be.

If you follow their rules now, you will have their life later. If you don't follow their

rules now, you will have a different life later. And the reality of winning is this. It takes more

than you think. It takes longer than you think and you have to be better than you think. And if you

could just accept that you don't know shit and you have a long way to go and you commit yourself

to that process, the outcome will happen automatically. It is not something that you even have

to stress about. And you guys who are young right now, or it's such a massive advantage,

because very, very, very few young people truly understand what the fuck we're talking about here.

They are going to be enamored by the quick. They are going to be exactly what PJ said. They're

going to get into something for a year or two. And they're going to say, oh, it's not for me.

And then they're going to do another thing for two years. And they're going to say, oh, it's not for

me. And then you're going to repeat that cycle fucking 10 years in a row and lose a whole decade,

bro, or two decades, okay? Because they had a bad week or they were bored. You want to know what

the you want to know one of the most important things to becoming successful. Of course,

your life is the ability to tolerate monotony and boredom and still execute at a high level.

Because I'm going to tell you this right now, no matter what the fuck you think, how exciting

shit is. Dude, if you would have if you would have piled up in 1997 when I was 17 fucking years old

and said, Andy, this is where you're going to be in 2025. I would have been like, holy shit,

dude, no fucking way. But you know what? I'm here. And there's days that I come here. And I'm like,

this is fucking boring. But on those days that I feel bored, there's never a part of me that says,

oh, I should be doing something else or I should just stop this. And you have to be good at being alone.

Yeah. So the dude is equal to part of that journey because solitude not just working alone,

but just cutting out noise from people telling you which direction you should go, what you should do,

and just being alone. Man. This is something that's just like people are like, oh, I want to do it.

Why are they getting partners? Because they're afraid of being alone. They're like, I don't want to

fail alone. But why the fuck would you fail? Why would you start something you think you're going to

fail at? But the larger equation is I'm just so afraid of being alone that I constantly want

feedback. And I want my friends as part of this. And it's just not there. There's no work life

balance. There's no fucking friend time. There's no like, oh, I'm just going to go see a movie tonight.

Not the early years. No. For long time. Yeah. I mean, for the first 15 years, I was in a fucking cave

looking at the wall. I got a computer all day. Yeah. Every day. And I was like, it is what it is.

It takes what it takes. I lost multiple girlfriends. I lost, you know, all this time. And it was

what it was. And there was, there was no point in there where at some point I look back and I said,

maybe I'm being an asshole. Maybe I should stop and spend time with my family. And then I realized

I said, but I'm not where I'm neat to be yet. So, so this sacrifice will have been for nothing if I

don't see it true to the end. So I'm not losing these fucking years. I'm going to finish this. So

you just, you have to be able to do that independently of someone motivating you halfway and coming in

and be like, I'm going to help you because you don't like doing the boredom shit. Yeah. What the

you're like, what the fuck are you talking? Who's coming to save you? No, no, come to save you. The last

thing you're going to have, especially when you're fucking, especially like dude, especially when

you come from, if you don't, okay, if you don't come from success and you're not surrounded by

success and and you, let's just say you come from like where you and I came from, okay, a place of

where very few people around you were quote unquote successful. If you can't fucking see it,

but you see it for yourself. That's great, but you can't expect the other people to fucking

understand it. They will never fucking get it because they've never seen it ever. They've never

seen it, which is why we talk about this being an obligation because if you can show them,

then that instills belief in one or two or three of those other people that then also go down.

Those guys are afraid you'll make it too. Yeah, for sure. Yeah. They're afraid you'll make it. Yeah,

well, then we get a discussion of fucking. They're like, well, you know, like if he fucking makes it,

then what the fuck did I do wrong? Yeah. Like what the fuck is going on now? So, so part of them

doesn't want to see it. Part of them doesn't want you to even try getting it. Yeah. And because

they know that they might even see potential in you and they're like, oh, this guy might actually

fucking be committed enough to make it and then it feel really fucking stupid. Yeah. Well,

and you know, as someone who's been doing what you do for a very long time,

the frenemy aspect, right? Like some of these people will hang around you,

pretending like they're supporting you, hoping secretly that you don't make it.

And it's very hard to identify those people because it appeases you. You look like they're encouraging

you. That's right. Like they're doing shit. That's right. And so you trust them and then they

throw that one thing trying to derail you halfway without taking accountability for this is

this is just a reality of human nature. I had someone fucking do that to me not that long ago

who I trusted who told me something about myself that was actually my strength. And they they

said, well, you need to, you need to tone this down and think about this and do this. And it

fucked me up. And then I came to realize that wasn't fucking that was said to me for the purpose of

removing the magic that I had. You see what I'm saying? And you know, you you become more

aware of these things as you go down the pipe. But you know, to speak to like the quote-unquote

being alone, you know, when you look at all these people who have done big things and you wonder

why they won't let you in their fucking circle. Well, the reason is is one, you don't fucking have

the value to bring. And number two, they've been fucked over by some of the people that they thought

were their best fucking friends. So when you're that kind of a person and you've had those experiences,

you know, they don't they don't want to have a cup of coffee with you, bro. You know, hey,

can I pick your mind? And by the way,

buying someone a cup of coffee is not a fucking value. As if we can't afford coffee. Yes.

Like, hey, man, can I pick your brain off the 30 years of business experience that you have

over over lunch? No. You're fucking can't. You're fucking can't not a restaurant in the world.

Yeah. That's right. So, you know, think about that too when people when you'd say these things

and you try to proposition these people to put yourself, it's no different than what we were

talking about with the Bugatti. Why do you why do you deserve to be at that lunch?

What do you actually bring? Right? What have you done? Right? What's the track record? Anything?

Why is your perspective relevant to be at that table? And by the way, things of value could be

things like we talk about with the cultural fit, right? Like, like maybe there's somebody who

is an excellent athlete and I can see very clearly that they are fucking super dedicated to

their craft and they are they become one of the best in the world at their craft and they want

to sit down and fucking have a talk. Yeah, I'll do that. You know why? Because I know that person

possesses the ability to push through towards the thing and is not going to waste my fucking time

with me sharing some valuable shit, right? So, you either have to display that you have what it takes

to actually push through and achieve things or you have to bring real value. You know,

playing in people want to help people win. They just don't want to waste their fucking time.

Right. That's the key. Yeah. That's real, man. Well, guys, PJ Andy, dude, that's a hell of a way

to start a week, man. Yeah. That's a beautiful Monday for you guys. Yeah. Tell them where they can

follow you and also the books that you've written so that you can get the easiest way to follow me

is on either X or Instagram. I create millionaires the easiest way or you can go to learn from PJ.com

and all my books and all the courses are there. There's also a free starter kit to learn about

wealth integration and everything else there for people. Cool. Cool. Well, bro, thanks for coming

up, man. It's been a long journey, man. Yeah. We both have gone crazy. Yeah. Crazy places. Yeah.

11 years later, they're reading five. Yeah. Yeah. For sure. We're not for sure.

So, uh, well, dude, thank you for coming up, bro. No, it means a lot. I was always

incredible to see what you guys have built in the culture, continuing to grow around here.

Thank you, brother. All right, guys. Don't forget tonight, 7 p.m. Central. We will be live on X

and YouTube and, uh, don't be a hoe.

There's a note here. Shotcase. Club. Club.