A bigger audience doesn't mean more profit: What to focus on instead of audience size

Growing your following or getting more subscribers isn't going to make you more sales—especially if your offers aren't already converting. More followers does not equal more profit, unless your business is already profitable and your offers are already converting well. In today's episode, I'm sharing why audience size isn't the be all and end all of business growth—and what you can focus on instead.

- Why large followings can have hidden problems that negatively affect conversion and sales.
- How getting your foundations in place is really important *before* you scale.
- Why shifting your perspective regarding your content can help to nurture the audience you do have—moving them closer to buying.
- Why you can't keep creating free content and hope that someone likes it and buys your offer.
- The importance of a clear, intentional sales process to actually sell your offers.

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