A French Immersion with Clelie Collas from Atout France

Are you keen to dive deeper into France and create immersive itineraries for your clients?

In this episode, I chat with Clelie Collas, the Trade Marketing Manager for Atout France Australia and New Zealand. Clelie shares highlights from her recent trip to France, including her experience on the direct Perth-to-Paris flight and innovative wine tourism offerings and immersive wine and food experiences.

We also talk about what’s coming up for France in 2025 - major events like the reopening of Notre Dame Cathedral, the Tour de France’s exciting route, and the 20th anniversary of the Loire Valley’s cycling paths. Clelie shares how travel agents can stay connected with Atout France through resources like the France Connoisseur training programme, AI itinerary tools, and regional newsletters.

By the end of this episode, you’ll have practical tips and insider knowledge to better sell France as a diverse destination for all types of travellers.

What’s your favourite French region or experience you’ve planned for your clients? Let’s connect on LinkedIn—I’d love to hear about it and share more tips for selling France!

References Mentioned in the Show:
Atout France: https://www.atout-france.fr/
France Connoisseur training platform: https://elearning.atout-france.fr/?lng=en
Destination Vignoble: https://destinationvignobles.org/
Metropolitan Museum of Art: https://www.metmuseum.org/
Loire Valley: https://www.loirevalley-france.co.uk/
Tour De France: https://www.letour.fr/en
Travel Trade Connect: https://www.travelagentfinder.com.au/travel-trade-connect
Explore France YouTube channel: https://www.youtube.com/c/ExploreFrance

Connect with Clelie and Atout France
Explore France on Instagram: https://www.instagram.com/explorefrance
Explore France YouTube: https://www.youtube.com/c/ExploreFrance
Clelie's LinkedIn: https://www.linkedin.com/in/cleliecollas 

Connect with Destination Webinars:
Charlie's LinkedIn: https://www.linkedin.com/in/charlietrevena/
Charlie's Email: [email protected]
Destination Webinars' Library: https://www.destinationwebinars.com.au/webinar-library/
Destination Webinars' Facebook: https://www.facebook.com/destinationwebinars
Destination Webinars' LinkedIn: https://www.linkedin.com/company/destination-webinars/   

Thanks so much for listening, I love hearing feedback from travel agents about these short and sweet training updates, and if you have any requests let me know and I'll try and get them on!

Email or DM me on LinkedIn anytime:
[email protected]
https://www.linkedin.com/in/charlietrevena/

Cheers, Charlie