A historic day: Steelers & Jaguars awarded Irish marketing rights

Michael McQuaid and Mark Hogan react to the historic news that was revealed today - the Pittsburgh Steelers and Jacksonville Jaguars have been selected for Ireland on the NFL Global Markets program. 

The NFL announced the addition of two teams to the Irish NFL Global Markets market today, which covers both the Republic of Ireland and Northern Ireland. The Pittsburgh Steelers and Jacksonville Jaguars were both awarded the marketing rights for the regions. Launched in January 2022, the Global Markets Program initiative grants NFL clubs access to international territories for marketing, fan engagement and commercialisation as part of a long-term, strategic effort to enable clubs to build their global brands while driving NFL fan growth around the world.   

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