Aaron Ross on how to stay motivated and keep fighting for animals for 20+ years

Aaron Ross has spent over 20 years working for farmed animals. His relentless dedication to this cause has seen him co-found two major organisations, The Humane League and the Open Wing Alliance and train and advise countless others around the world on corporate relations and movement strategy.

In this episode, we talk through an important topic, longevity, and discuss the advantages and pitfalls of this long-term dedication to this long-term fight. Aaron offers practical advice for those wanting to dedicate their career to helping animals and why staying involved over the long-term has immeasurable advantages.

We’ve really enjoyed delving into a topic that touches less on the organisation goals and more on personal experiences of a deep topic so if you or anyone you know would like to come on to talk about a different area in this same vein, please let us know.  

Relevant links to things mentioned throughout the show:

• EAST - Farmed Animal Welfare Group, Taiwan 
• The Humane League Careers
• The Humane League website
• Open Wing Alliance 
• Mark & Paul Engler – This is an Uprising
• Jim Collins book, Good To Great, and Level 5 leadership
• 33 Strategies of War
• Hahrie Han - How organisations develop activists 
• Cal Newport - Deep Work
• Cal Newport - A World Without Email
• Jocko Willink Podcast 
• Jocko Willink - Extreme Ownership
• Franz Kafka's Metamorphosis
• Hypatia
• Amy Odene Corporate Campaign Support 

With thanks to Tom Felbar (Ambedo Media) for amazing video and audio editing!

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