Achieving 93% Direct Traffic Boost & 30% Conversion Rate Increase with Google Ads

Learn how we boosted a client's direct traffic by an impressive 93%, increased its conversion rate by 30%, and raised its average order value (AOV) by 15% in just three months.

Regina Bellows, Executive Director of our sister agency StarterPPC, doesn't only reveal their strategies. She also underscores the significance of focusing on the Media Efficiency Ratio (MER) as relying solely on metrics in the Google Ads dashboard is no longer sufficient due to tracking challenges and the decreasing accuracy of ROAS measurements. Listen to this episode now.

This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:   

 / @starterppc  

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0:00 Achieving 93% Direct Traffic Boost & 30% Conversion Rate Increase with Google Ads

1:29 Looking in the dashboard isn’t enough

7:16 Diving into the Shopify Analytics tab

9:00 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!

10:53 ROAS vs. MER

17:21 Positive tailwinds in Google Ads

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