AD #187 -Boost Performance With Thermoregulation | Justin Li Of QORE Performance

Welcome back to another After Dark episode here on the Iron Sights Podcast. My guest today is Justin Li, former law enforcement officer and co-founder of QORE Performance. 

QORE Performance builds thermoregulation solutions designed to enhance human performance, and today we’re digging into how it all started. Justin shares the story of how he and his partner, J.D. Wilcox, set out to solve a complex physiological problem with a surprisingly simple idea — helping people cool or heat their bodies in ways that actually improve output, endurance, and recovery.

We talk through the science, the research, and the real-world applications behind products like the IcePlate and IceVents, and how these tools are used by military, law enforcement, and athletes alike. Whether you’re on duty, training hard, or just looking to perform better for longer, this conversation dives deep into the physiology of heat, cold, and performance. 

There’s a little product showcase, a lot of nerding out, and plenty of takeaways you can apply right away. Sit back and enjoy this After Dark episode with Justin Li of QORE Performance here on the Iron Sights Podcast.

Timestamps:

00:00 Intro

07:12 Justin’s Background

08:01 Core Story

15:04 Early Lessons

20:24 Performance Focus

27:05 Military Use

43:28 Cooling Science

49:24 Hypothermia

55:19 Teamwork

59:52 Industry Impact

01:11:03 Innovations

01:27:17 Plate Carrier

01:39:57 Gen 3 Reveal

01:48:48 Civilian Use

02:04:33 Philosophy & Wrap

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