Adore Me's Romain Liot: Modern lingerie brands need to be tech companies

Adore Me launched as a direct-to-consumer intimates brand in 2012, using a wide range of sizes and competitive prices to take on the brands dominating the market. According to Romain Liot, the COO of Adore Me, the company's marriage of technology and fashion allows it to adapt to what the customer wants more easily than a traditional, established brand. On this week's episode of The Glossy Podcast, Hilary Milnes sits down with Liot to discuss how Adore Me measures the success of its products, what complexities exist in the lingerie supply chain and why transparency is the best way to foster customer loyalty.