Adrian Goddard, Commercial Director at CIPP: How to be an authentic leader in the workplace

Episode Guest:

Adrian Goddard ACIPP is the Commercial Director at the Chartered Institute of Payroll Professionals (CIPP), where he leads commercial growth strategy, bringing together sales, marketing, and events to deliver value for members, partners, and the wider payroll community. With over 20 years of cross-sector commercial expertise and more than a decade in leadership, Adrian is passionate about championing payroll as the heartbeat of every organisation.

Episode Timestamps:

0:00 Introduction

0:41 Meet Adrian Goddard — Commercial Director at CIPP

1:46 Adrian's rap surprise for Jack

3:03 The origin of Adrian’s lyrical talent

4:36 How poetry, church, and gospel performances built confidence

6:00 Understanding and overcoming fear

7:00 Imposter syndrome at director level

8:50 Choosing confidence over regret

10:01 Adrian’s unexpected route into payroll

13:31 Advice for job seekers and interview moments that matter

15:20 The power of people: community, counsel, and coaching

16:55 Grieving, counselling, and building emotional intelligence

18:36 The 4 types of support every leader needs

20:00 Vision, coaching, and becoming a director at 33

21:00 Breaking glass ceilings as a Black leader

22:35 Message to young Black men aspiring to lead

24:00 Home discipline and leadership authenticity

25:30 Why payroll is vital to every business

27:20 The emotional impact of getting pay wrong

28:50 Learning payroll from the inside out (with help from his wife)

30:10 What a Commercial Director at CIPP really does

31:15 How AI is changing the payroll industry

33:00 Why young people should consider a career in payroll

34:20 How CIPP is reaching the next generation

35:15 Innovating with festivals, strategy, and youth-led ideas

37:21 Adrian’s invisible success: the 3 Cs of his leadership brand

39:31 Adrian’s Duvet Flip: freedom, family and faith

Episode Partners

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