After a decades-long Nike contract, Tiger Woods is creating golf shoes again

After exclusively working with Nike for 27 years, until January 2024, Tiger Woods is putting his expert stamps on golf apparel and accessories again — this time, under the Sun Day Red label.  Not so coincidentally launched in January, beginning with select golf clothing styles, Sun Day Red is best described as a collaboration between Woods and the 45-year-old golf gear brand TaylorMade. As of Wednesday, the company took a significant step by introducing its first golf shoes, developed according to Woods’s specifications and tested by the legend on the course. According to Charley Hudak, the brand’s senior creative director of footwear, and Tyler Pinkos, its head of footwear development and sourcing — who both joined the Glossy Podcast for this week’s episode — the introductory Pioneer Cypress style is the first of many Sun Day Red shoes that will be hitting the market. Running shoes, Chelsea boots and dress loafers could eventually be found in the brand’s assortment.    Also on the podcast, Hudak and Pinkos discussed the process of working with Woods on product development, the growth potential for Sun Day Red and the opportunity to build a Smithsonian-worthy shoe.