英语新闻丨小红书出台新治理规则，整治 AI 托管运营账号

Major social media and content platform Red Note, or Xiaohongshu, announced new governance measures on Tuesday targeting accounts automatically operated through AI tools, saying violations could lead to account bans in the most serious cases.
周二，小红书公布了针对利用 AI 工具自动运营账号的新治理措施，称情节最严重的违规行为将导致账号封禁。

In a statement posted on its official account, the platform said it recently discovered that some users were running accounts using so-called AI "hosting" models, in which content is automatically generated and published through technical tools, while comments, private messages and group chats are also generated to create the appearance of real user interaction.
该平台在其官方账号发布的声明中表示，近期发现部分用户采用所谓 AI “托管” 模式运营账号，即通过技术工具自动生成并发布内容，同时自动生成评论、私信和群聊内容，营造真实用户互动的假象。

It stressed that using AI technology to impersonate real users, create non-authentic content or conduct fake interactions will be strictly prohibited.
平台强调，严禁利用 AI 技术冒充真实用户、生成非真实内容或开展虚假互动。

Under the new rules, accounts that are directly registered, operated and interacted with through AI hosting tools, or those whose publicly visible posts are entirely generated and published by such tools, will face account bans, according to the statement.
声明称，根据新规，凡通过 AI 托管工具直接注册、运营、互动的账号，或公开发布内容全部由该类工具自动生成并发布的账号，将面临封禁处理。

For accounts that occasionally use AI hosting tools to create, post or interact, Red Note said it will adopt a tiered penalty system based on the severity of violations, including warnings and restrictions on content distribution.
对于偶尔使用 AI 托管工具进行创作、发布或互动的账号，小红书表示将根据违规情节轻重采取分级处罚机制，包括警告和限制内容分发。

"It is every genuine record and every sincere exchange that together create the warmth of the community," the announcement said, calling on users to use AI tools responsibly during the creative process and to ensure that posts continue to reflect real experiences and personal insights shared by individuals.
公告称：“正是每一条真实的记录、每一次真诚的交流，共同构筑了社区的温度。” 平台呼吁用户在创作过程中负责任地使用 AI 工具，确保发布内容持续体现个人分享的真实经历与个人感悟。

governance /ˈɡʌvənəns/ 治理
violations /ˌvaɪəˈleɪʃnz/ 违规行为
impersonate /ɪmˈpɜːsəneɪt/ 冒充；假扮
genuine /ˈdʒenjuɪn/ 真实的；真诚的