AI is not a human talent replacement, it’s an additive: insights from Evgeny Popov

Smart technology is making digital advertising more data-driven, automated, and responsive.  

 

Grasping immediate impacts for brands and agencies, and how the tech-augmented future will unfold isn’t easy. But embracing each innovation in turn does help create deeper pockets of understanding, which add up to a better picture of the ecosystem and the ability to judge where it’s headed. That’s the philosophy of our latest Life in Digital Podcast guest, Evgeny (Ev) Popov, in his role as international Executive Vice President & General Manager, International at Verve Group. 

 

With 20 years experience spanning digital operations, technology and product development, and data management, Ev shares his views on the biggest industry trends and how they will intersect – including artificial intelligence (AI) and consumer privacy. 

Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.

The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Visit ⁠www.thedigitalvoice.co.uk⁠ to find out more.

Catch up on all previous episodes via our website! ⁠www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/