Algorithmic Advantage: Unlocking Ad Value with the Founders of Chalice AI

In this episode of Life in Digital, host Richard Morris is joined by Ali Manning and Adam Heimlich, co-founders of Chalice AI, to discuss how AI is reshaping the AdTech landscape.

Ali and Adam share their career journeys and what led them to launch Chalice, starting as a custom algorithms company and evolving to a platform integrating AI across the media buying process. They explain how Chalice is increasing the value of each ad opportunity and working to eliminate bias in digital advertising.

The conversation also touches on the wider adoption of AI in AdTech, the shifts they’re seeing across the industry, and how they’re navigating the challenges of growing a company while balancing family life.

Tune in for a thoughtful discussion on innovation, leadership, and the future of AI in advertising!