AllTrails CPO: Ivan Selin

Ivan Selin is the Chief Product Officer of Alltrails. In this conversation with Kyriakos Eleftheriou, he discussed his previous experience building world-class products with Apple, Airbnb, and Uber and how he is currently shaping the future of the outdoors with Alltrails.Chapters00:00 Intro02:52 Career06:01 Lessons from Leading the Best Product Companies12:04 Joining AllTrails17:54 User Experience21:09 Product Focus23:55 Organizational Structure27:02 Growth Planning31:23 SEO35:43 AI38:29 Competition40:19 Crafting a User-Centric Product44:31 Culture49:08 Technology's Role in Outdoor Experiences51:01 Mental Models