Alyson Griffin of State Farm On Marketing and Culture
About this episode
In this Marketing Over Coffee:
Learn About Relevance, Culture, and Gaming in Marketing and More!
Head of State Farm Marketing Alyson Griffin talks about life managing one of America's best loved brands
Coming up through Silicon Valley leading brands HP and Intel
Went from having HP as an agency client to join the internal team
Navigating extreme career transitions
Getting global experience from HP
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Even big brands can have relevance problems
Tripling down on Jake
Cranking it up on Gaming with Gamerhood
Leveraging cultural moments
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