Alyson Griffin of State Farm On Marketing and Culture

In this Marketing Over Coffee:
Learn About Relevance, Culture, and Gaming in Marketing and More!

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Head of State Farm Marketing Alyson Griffin talks about life managing one of America's best loved brands

Coming up through Silicon Valley leading brands HP and Intel

Went from having HP as an agency client to join the internal team

Navigating extreme career transitions

Getting global experience from HP

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Even big brands can have relevance problems

Tripling down on Jake

Bateman vs. Batman

Cranking it up on Gaming with Gamerhood

Leveraging cultural moments

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