Amazon Lets You Shop While Watching TV | Tech News

0:00On September 10th, Amazon is making it way easier to buy stuff while you're glued to the TV. They rolled out new features that let you discover products directly from Prime Video content. Think of it like this. You're watching something and if you see something you like, you can now find it without even leaving your show. It's all integrated into their X-ray feature, which already gives you info on actors and music. This is an upgrade from their previous shop The Show Idea, which was a bit more hidden. Now, the shopping suggestions are front and center. They're also introducing Shop The Scene, which uses Amazon's lens technology to identify items in a scene by a character's outfit or furniture, and then helps you find similar products. It's clear Amazon is trying to tap into this growing trend of blending entertainment and shopping. Other platforms like YouTube, Peacock, and Roku are already doing similar things, adding shoppable ads or features to their streaming services. The goal is to create new revenue streams by making it super convenient for viewers to purchase what they see on screen.

1:02The new X-ray shopping tab is live now. You pause your show, hit up on your Fire TV remote, and you'll see a shop tab with related products. To actually buy, you'll jump over to the Amazon shopping app, which will sync up with what you're watching. The Shop The Scene feature, which uses Visual Search, is also available today on iOS and Android in the US for over 600 titles. The Shop The Show feature in the Amazon app is also getting a massive boost, expanding from 1300 titles to over 8000. This covers Prime Originals, popular license shows, and even live sports. It's all about making that impulse buy from your couch as seamless as possible. That's your update from Tech News today, powered by AI.