Amazon Suspended FBA, Then Came an Unexpected Windfall

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This week's parashable begins with Hashem commanding Moshe Rebeinu Boyal Paare, Comte Paare.

And the question is, the expression Boyal Paare is grammatically incorrect.

It should have said Leychel Paare, Golte Paare. Hashem was not calling Moshe from Paare's palace,

but rather he was instructing Moshe to go and speak the Paare on behalf of the Jewish people.

So why does the Torah use Boy instead of Leychel?

So the Maffarshm explain, from this deviation, we learn something very profound about Hashem's videos.

His character is not only merciful and sympathetic, but also empathetic.

So what's the difference?

Sympathy means feeling pity or sorrow for them is fortunate of others,

but empathy expresses a much deeper degree of compassion.

It is their ability to truly experience the feelings of another person,

to put yourself in another person's position and feel their pain.

To say, the love of a mother for her child is so profound that she can literally feel her child's pain.

That is empathy.

So now we understand why the Torah uses the expression Boyal Paare and Leychel.

Hashem who personifies the ultimate midavrakhum empathy,

says the Moshe Rabenu, Imo yanahe bitzara.

I'm with you now in Mitzraim.

I feel your distress.

Mitzraim at that time was the place of brutal torture and oppression for the Jewish people.

And since Paare's house was where all of the torment originated,

so the Reboinish law was so to speak, residing in Paare's palace,

feeling the pain and anguish of the Jewish people.

So when Hashem told Moshe Boyal Paare,

it was because he was already there, Imo yanahe bitzara.

He was suffering along with the Jewish people.

So Hashem told Moshe Boye,

come to Paare's palace and redeem me,

come y'all together with Kalisrael.

And perhaps this is why when Hashem originally asked Moshe to carry out this mission,

Moshe answered,

Mi'anahe ke elakha Paare.

So on the surface, it seems like Moshe was trying to shirk his responsibilities.

But what he was really saying is,

Mi'anahe, who am I to rescue the Anahe?

Anahe we know is referring to the Reboinish law.

Who am I to think I have the credentials to liberate the Reboinish law alone himself?

Moshe was expressing humility in the face of his greatest task.

We live in a world of Hester, a world of concealment,

where Hashem's present is not always visible.

Sometimes it feels as if he is a baddener.

But even in times of difficulty and times of suffering,

Hashem is right here with us and pathetic to our plate.

Someone sent me this amazing story.

This young man who lives in Lakewood,

and he sells on the Amazon marketplace.

This is his pernosa.

First a little background.

Amazon offers two ways to sell products.

Either a seller fulfilled,

you ship the orders from your own warehouse,

or FBA, fulfillment by Amazon.

You send your products to Amazon to their warehouse,

they store them for you, and they fulfill your orders for you.

Amazon encourages vendors to use FBA because their algorithm promotes FBA sellers

with faster delivery and higher visibility.

So this young man sent a large shipment to Amazon fulfillment center.

Before sending any items, sellers must fill out a form

with the exact weight and dimensions of each product.

So during December, at the height of the holiday season,

while most online retailers do about 30 to 40% of their yearly business,

his non-Jewish employee, responsible for filling out the forms,

made a critical mistake.

This employee had already entered incorrect information twice before,

and the company received two warnings from Amazon,

that their FBA privileges will be suspended.

So now the young man, this owner of the company,

opens his computer on Matushabas,

and he sees a message from Amazon.

Your FBA account has been suspended due to submitting incorrect product dimensions.

And he was crushed.

He realized that he had just lost about 90% of projected sales

for the next few months during the busiest time of the year.

So he immediately reached his phone,

and he wanted to give his employee a piece of his mind and fire him.

But he's a yeet.

And he lives with the moon and batachan,

and he realized that this was all my Asasha.

Had the mistake not happened,

that Kant would have been closed for another reason.

The next morning, he opens his computer,

and he can't believe his eyes.

So in order for 4,500 pieces of a certain item,

and since his FBA account was closed,

it had to be fulfilled from his own warehouse.

And by shipping it himself,

he made an extra $15 profit per item.

And because the shipment was local,

he saved even more on shipping costs

by hiring a local trucker to do the delivery.

In total, he made an additional $70,000,

just by fulfilling it from his own warehouse.

What initially seemed like a catastrophic disaster,

turned out to be the best thing to happen to his business.

What a story.

Sometimes we see the Adam-Sham immediately,

and sometimes his presence is hidden.

But whatever diversity we face, we must believe.

Asham is right there with us,

and pathetic to our plate.

And now, we know.

Have a wonderful day.