An Obsession with Size and Luxury! The White Star Line and Titanic's Marketing, featuring Pablo O'Hana

Join Pablo O'Hana, record-breaking fourth time Unsinkable guest, and me for a lively discussion of the evolution of modern marketing in the US and the UK. We take a look at the strategies used by the White Star Line and her competitors to bolster their reputations of luxury and size ("Have you heard of Dr. Freud, Mr. Ismay?") on the coveted Trans-Atlantic route in the early twentieth-century. A marketing and public relations expert himself, Pablo walks us through what advertising looked like in 1912 and what parts of that era stay with us even now in our everyday lives.

Settle in. Grab a dram or an oolong, take a seat, get cozy. This is the deep past.

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