Anastasia Bezrukova, Founder of Minori Beauty (Interview 25/100)

Anastasia Bezrukova is the Founder & CEO of Minori Beauty which is short for Minimalist Origins. Her idea behind the product is to create something that is simple and universal as an alternative to the overwhelming amount of options from brands a galore out there. Honestly, that mostly seems like a summary of her entire life. She, herself, is a melting pot of cultures. She’s Half Russian, Half Greek growing up in the Soviet Union and then heading to Canada before coming to the US to live in both New York & California. Because of that, she talks about how she’s a mix of polite and direct, which serves her when she’s interacting with all kinds of people in all kinds of positions in different stages of growing Minori. She leans on her background, the legacy of her mother (also a business owner), and her innate ability to ignore the pressures of the world around her to focus on each step to build her clean, simple, universal beauty brand. She doesn’t shortcut success. She doesn't try to be someone she’s not. She doesn’t fold herself into someone else’s mold, she is just honestly transparent in a really refreshing way. And all of that is why she’s another perfect fit for the Capitalism for Good project.

Shout out to: 

• Emily Sexton, Founder of The Flourish Market and Host of Rooted & Rising podcast)

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