Angela Tipton, Co-Founder of Tipton Franklin (Interview 21/100)

Angela Tipton is the Co-Founder of Tipton Franklin (and we may or may not be featuring her counterpart in the future…) and is our 21st interview of business leaders making a positive impact on their communities. She breaks down a very complicated world of science professionals and her role of helping those scientists with their marketing needs. Especially in today’s society, when science can sometimes be viewed as controversial and can be misunderstood without the deep knowledge of their specialties, helping navigate communication is key. Simply put, in her words, “the only thing really that trumps science, is better science.” The niche that Angela supports through Tipton Franklin is key to helping scientists further their missions. We talk about the importance of helping experts be experts by supporting their communication and marketing needs. When marketing specialists can partner with those in science, especially those small businesses with hearts of gold and minds that push the envelope, can use their expertise to focus on crafting tailored messages for the public, investors, internally, to funders, or whoever, then that allows the scientists to focus on what they do best: the science. It takes a community of partners working together, leaning into their individual talents, and chasing each of their individual dreams, to push society further, expand our knowledge of the world around us, and leverage the technology and advancements in AgTech, BioTech, and beyond. 

And speaking of communities of people working together, one of my favorite rabbit holes that Angela indulged me by walking into when we spoke was about mentorship. Just like how Tipton Franklin helps scientists and small businesses see and take advantage of new opportunities to give them a competitive edge, mentors can also do that for each of us. When each of us are focused on keeping things afloat in our daily lives when we’re trying to meet our professional goals in our current roles, maintain our family responsibilities, and keep all the current plates in the world, it’s easy to only see the world from our own immediate perspective. That’s where mentors come in to reflect back to us the pieces that may be more difficult to see. For Angela, one of those instances was when her supervisor pointed out that she might thrive in marketing. But that mentor could take so many different forms. It could be a formal agreement between a more experienced and lesser experienced individual in a similar field with clearly outlined goals and actions steps. It could also just be someone that crosses your path (personally and/or professionally), that takes the time to notice you as a human and foster those things that both fill your cup and that you might have a particular set of skills for. It can look different with different people and at different points in your life. 

Shout out: 

• Compassion First

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