scienceJun 12, 201925:08pending
Anheuser-Busch vs Miller - Surprise Attack Dog
About this episode
It’s the 1980s and Miller’s glory days are over. Drinkers are deserting High Life and Anheuser-Busch is about to launch a $50 million attack on Miller Lite.
With the pressure mounting, Miller hunts for a way to revive its momentum. It’s a search that sees the company travel to Japan, disguise itself as a microbrewery, and go head hunting.
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